by Mateusz Mazur

Svenska Spel Sport & Casino Renames Horse Betting Division

Svenska Spel Sport & Casino has officially announced a strategic rebranding of its horse racing betting division, now called Svenska Spel Hästar.

This decision follows a legal dispute with ATG regarding the original name of the division. The Patent and Market Court of Appeal delivered its verdict on January 25, leading to this significant change.

Seamless Transition for Customers

Customers of Svenska Spel Hästar will experience no differences in service beyond the name change. The company remains committed to delivering a high-quality horse racing betting experience, featuring both Swedish and international races in trotting and galloping.

Fredrik Wastenson, CEO and Business Area Manager of Svenska Spel Sport & Casino, expressed his thoughts on the transition: “For our customers, there will be no changes other than the name. We are proud of our excellent horse betting offering, which will continue to be available under Svenska Spel Hästar. We find the court’s decision to grant such high protection to descriptive terms peculiar, but we naturally respect the court’s ruling.”

A Rich Offering in Horse Racing Betting

Svenska Spel Hästar boasts an array of betting options, including the high-stakes game High Five, Duo, and other bet types like Winner and Place on French races.

Customers can also enjoy live streaming of all races, ensuring they don’t miss any of the action. The highlight of the French racing season, Prix d’Amérique, takes place on January 28 at Vincennes, promising an exhilarating experience for enthusiasts.

Our Comment on the Article

The rebranding of Svenska Spel Sport & Casino’s horse betting division to Svenska Spel Hästar marks a new chapter in the company’s commitment to providing a premier betting experience.

Despite the challenges posed by legal disputes, Svenska Spel’s dedication to its customers remains unwavering. The company’s ability to adapt and evolve ensures that its offerings continue to meet the high standards expected by the gaming community, further cementing its position as a leader in the industry.

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