Svenska Spel Sport & Casino Unveils New Sportsbook with Kambi Partnership

A New Era of Sports Betting

In October 2023, Svenska Spel Sport & Casino signed an agreement with Kambi, a leading supplier of sports betting services, to develop a new sportsbook. Since then, both companies have been diligently working on implementing and finalizing this platform.

“It feels great to be able to offer our customers a new competitive sportsbook. Customers get an expanded gaming experience together with a wider range of both markets and services under our brand Oddset. And to be live just in time for this summer’s big football party feels extra good,” says Jonas Nygren, Product Manager, Svenska Spel Sport & Casino.

Enhanced Betting Experience

One of the most significant advantages for customers of Svenska Spel Sport & Casino is the access to a more competitive range of sports odds, enhanced functionality, and a more complete betting experience. The new sportsbook is designed to meet the demands of modern bettors, offering a variety of features that enhance the overall user experience.

“We are very pleased with our launch together with Svenska Spel Sport & Casino, one of the most well-known brands in Sweden in gaming and entertainment. As a starting point for a strong partnership, I am pleased that together we have succeeded in this as planned for the European Championships and we look forward to supporting Svenska Spel Sport & Casino’s long-term ambitions,” said Erik Lögdberg, Managing Director, Kambi.

The timing of this launch is particularly strategic, aligning with major sporting events like the upcoming European Championships. This ensures that Svenska Spel Sport & Casino can capitalize on heightened interest and engagement from sports fans, providing them with top-tier betting options right when they are most enthusiastic.