Date: 20.12.2023

by Mateusz Mazur

Swedish Government Proposes Consumer Protection Enhancements in Gambling

On December 19, 2023, the Swedish government presented a bill to the Riksdag, aimed at strengthening consumer protection and combating crime in the gambling sector.


Key Proposals for Enhanced Consumer Protection

The bill proposes several significant changes to ensure safer gambling practices and enhanced consumer protection. One notable proposal is the requirement of written consent in telephone sales of gambling products.

This measure mandates that a consumer must provide written acceptance of an offer post-telephonic conversation for the agreement to be valid.

Another critical aspect of the proposition is granting Swedish licensed gambling companies access to players’ personal financial and health data, provided voluntarily by the players.

This access is intended to enable these companies to better combat excessive gambling behaviors.

Stricter Penalties for AML Violations

The bill also recommends increasing sanction fees for gambling companies that violate anti-money laundering laws. This move is geared towards ensuring stricter adherence to legal standards and reducing financial crimes in the gambling industry.

The proposed changes are scheduled to come into effect on April 1, 2024, marking a significant shift in the regulatory landscape of the Swedish gambling market.

Our Comment on the Article

The Swedish government’s latest bill is a progressive step towards fortifying consumer protection in the gambling industry. By introducing measures such as the written consent requirement and enabling access to personal data for monitoring gambling habits, the bill strikes a balance between consumer safety and operational freedom for licensed entities.

The increase in sanction fees for AML violations further underscores the government’s commitment to upholding high ethical standards in the industry. These changes not only enhance consumer trust but also encourage responsible gambling practices, setting a commendable precedent for other markets to follow.