Swedish iGaming Industry Sees Slight Downturn in Q3 2023
The Swedish iGaming market experienced a slight contraction in the third quarter of 2023, with total revenues reaching 6.7 billion SEK—a marginal decline of approximately 1% compared to the same period in the previous year.
Despite the overall drop, online commercial gambling and betting activities presented resilience with revenues maintaining close to the previous year’s figures.
Trends in Player Behavior
The latest figures also indicated a continued commitment to responsible gaming. By the end of the third quarter, over 99,000 individuals had self-excluded through the national program Spelpaus.se, marking a 4% increase from the previous quarter.
This suggests a growing awareness and use of responsible gaming tools among Swedish players.
Segment-Wise Analysis
Examining specific segments, state lottery and slot machine games remained stable with a slight increase in revenue, signifying steady player interest
. However, state casino games noted a minor decline, reflecting a potential shift in player preferences or market dynamics. Meanwhile, games for public benefit, such as national lotteries, reported a slight uptick in their contributions.
Our Comment on the Article
This quarter’s performance mirrors the complex nature of the iGaming industry, where various segments react differently to market and regulatory changes.
The decrease in overall revenue, albeit small, may signal a need for innovation and adaptation among licensed operators. The increase in self-exclusion participants is a positive sign, showing that the industry’s responsible gaming measures are being embraced by players.
It’s imperative for the industry to balance growth with sustainable gaming habits to maintain a healthy market environment.
