Date: 02.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:48

Symplify Partners with AdmiralBet to Elevate Customer Engagement in Serbia

Symplify, the Stockholm-based leader in CRM (Customer Relationship Management) and AI cloud solutions, has entered into a strategic partnership with AdmiralBet, a prominent sports betting and casino platform in Serbia.

Symplify Partners with AdmiralBet to Elevate Customer Engagement in Serbia iGamingExpress

Known for its dynamic platform and wide-ranging online sports betting and casino offerings, AdmiralBet has gained significant popularity in the region.

Enhancing Customer Engagement

This partnership is set to empower AdmiralBet in enhancing its ability to engage with its core audience, with a specific focus on communication channels such as email, SMS, dynamic web, web, and browser push notifications.

Symplify’s Campaign and Journey builder modules, included in the agreement, will play a crucial role in creating highly personalized and AI-optimized experiences for users. This expertise in optimizing marketing strategies is expected to foster increased customer satisfaction and greater lifetime value.

Robert Kimber’s Insights

Symplify’s CEO, Robert Kimber, highlighted AdmiralBet’s reputation for its extensive and user-friendly iGaming platform, stating “AdmiralBet is renowned for its extensive and intuitive iGaming platform which has helped the operator firmly establish itself as a leader in Serbia. Our cloud-based CRM and AI ecosystem will help AdmiralBet to enhance business growth by fostering deeper player engagement.”

Milan Djurmez’s Expectations

Milan Djurmez, Head of Online Operations at AdmiralBet, shared his expectations about the partnership, stating “Symplify has mastered the art of CRM and its complete solution will help drive our expansive growth vision. We expect to immediately reap the benefits of being able to better engage with our community by showcasing the strength of our product.”



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