The Battle for Consumers’ Free Time: SBC Lisbon Shows That Operators Focus on Spectacle
The SBC Lisbon exhibition highlights how the rapidly growing iGaming industry intertwines with the worlds of sports and entertainment. Company booths not only present products but also focus on emotions, engaging visitors with thematic attractions and the presence of stars like Luis Figo and Tony Hawk. It’s a fight for consumers’ free time, with iGaming competing against giants like Netflix.
Emotions Take Center Stage
Walking through the halls of the SBC exhibition, it’s hard not to notice that iGaming is no longer just about sports betting and online casinos. It’s full-fledged entertainment that focuses on emotions, whether through product presentations or additional attractions. A prime example is the Evoke stand with a spinning wheel, where every visitor can try their luck and win company-branded gadgets. But that’s just the beginning—lotteries, giveaways, and even special events draw crowds to company booths.
While social media engagement is often mentioned, it’s not done randomly. Practically every company, especially in the online casino sector, ensures the presence of hostesses at their booths, effectively showcasing products and attracting visitors’ attention. In short, they are focused on putting on a show, something that has been somewhat lacking at recent events. The return of this spectacle is being warmly received by participants.
You can hear it from those who have been attending such events for years—the approach is changing. Companies are once again embracing bold presentations and showcasing themselves in an adventurous way.
Entertainment at the Booths and Themed Areas
The variety of themed areas also impresses. Playson has created a gaming and entertainment zone, while Digitain introduced a Beach Bar, bringing a holiday vibe to the conference hall. Anyone looking for a moment of relaxation can unwind in a laid-back atmosphere, drink in hand. There’s no shortage of attractions, and this is just the beginning.
It’s impossible to ignore the stars gracing the event with their presence. Luis Figo, the Real Madrid legend, appeared at Digitain’s stand, drawing a crowd of football fans. But that’s not all—Javier Mascherano and Tony Hawk also participated in the event, underscoring how closely sport and gaming are linked in this arena. It all builds an atmosphere full of energy, making every attendee feel like part of this exciting blend of entertainment.
Visual Impact and Attention to Detail
The visual appeal of the booths, meticulously designed, can’t be overlooked either. Each booth presents a well-thought-out concept—from vibrant colors to striking graphics and interactive elements. Light effects, dynamic displays, and multimedia screens leave a strong impression, creating an atmosphere full of energy and modernity. Companies have paid attention to every detail, making it feel like you’re at the center of the gaming universe—an eye-catching visual feast that captivates and engages visitors.
Moreover, we’ve launched a special poll on our website, where readers can vote for the best booth at this year’s SBC Lisbon exhibition. We encourage you to participate—choose the stand that stands out the most to you!
Gaming Competing with Giants
What does this all mean? The iGaming industry is no longer just competing for users through traditional channels. Now, it’s going head-to-head with entertainment giants like Netflix and streaming platforms. Walking into these exhibitions, you feel like it’s a place where you’d want to spend your free time. iGaming isn’t just adapting to the expectations of modern consumers but is effectively fighting for their attention, offering more than just bets and games—it offers experiences.