02.02.2024

by Mateusz Mazur

Thunderkick Expands UK Presence with Betway Partnership

Independent slots studio Thunderkick is set to enhance its footprint in the UK market through a strategic agreement with Betway, a leading gaming operator in the region.

This collaboration marks a significant step for Thunderkick, bringing its dynamic and widely praised titles to Betway’s platform, beginning with popular games like Midas Golden Touch, Pink Elephants 2, and Sword of Khans, with more to follow shortly.

A Strategic Move for Growth

This partnership aligns with Thunderkick’s ambitious UK market strategy, aiming to boost its growth and revenue. Following recent collaborations with entities like Skywind Group, Thunderkick continues on its impressive growth trajectory. The integration of Thunderkick’s future releases into Betway’s game collection, supported by a promising roadmap of titles for the upcoming year, further solidifies this partnership’s potential for success.

Betway, renowned for its global presence in online sports betting and gaming across Europe, Africa, the US, and the UK, stands as an ideal platform for Thunderkick to showcase its innovative games to a broader audience.

Industry Leaders on the Collaboration

Fredrik Ekholm, Head of Sales at Thunderkick, expressed enthusiasm about the collaboration, stating “Betway is one of the most instantly recognisable casinos in the UK market, and we’re extremely excited to be taking our fantastic games live on their platform.

“With a huge player base set to discover our games, and with so many other markets in which Betway operates, we’re confident this will be a successful partnership and pivotal in our growth strategy for the UK market and beyond.”

Anthony Werkman, CEO of Betway, echoed this sentiment. “With an innovative and diverse portfolio of outstanding games to its name, we’re thrilled to be welcoming Thunderkick to Betway in the UK.

“We strive to deliver the most enjoyable gaming content on our platforms and adding Thunderkick’s offering to our UK portfolio will no doubt be a hit with our customers.”

Our Comment on the Article

The partnership between Thunderkick and Betway signifies a noteworthy development in the iGaming industry, particularly within the UK market. It exemplifies how collaborations between creative game developers and established gaming operators can lead to mutually beneficial growth and enhanced offerings for players.

As the iGaming landscape continues to evolve, such strategic alliances are crucial for companies looking to broaden their market reach and deliver compelling content to an increasingly diverse audience. Thunderkick’s innovative approach to slots, combined with Betway’s robust platform and wide reach, sets the stage for a fruitful collaboration that will likely set new benchmarks for gaming excellence and customer satisfaction.

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