TOP50 Master of iGaming Marketing

Paul Puolakka, CMO at Mr. Gamble, is an experienced marketing leader with many years in the iGaming industry. His extensive career in senior management has equipped him with a broad skill set in digital marketing and the creation of innovative campaigns. He specializes in building strong branding strategies that capture attention and leave a lasting impression. With a results-driven approach and excellent problem-solving abilities, Paul Puolakka has become one of the key figures in iGaming marketing.

46. Rhea Craib

Rhea Craib, Head of Marketing at Flows, is a creative and innovative professional who gained valuable experience during her more than three years at GiG. She is now bringing those skills to Flows, where she implements a modern approach to marketing that delivers tangible results for the company. Her ability to introduce innovative marketing strategies makes Rhea a respected leader, effectively addressing the needs of the rapidly evolving iGaming market.

45. Greta Margaryan

Greta Margaryan, Head of Marketing at FeedConstruct, has played a key role in the company’s growth for over five years. She began her career as a Marketing Manager but quickly gained recognition from the global leader in the industry, resulting in a well-deserved promotion. Greta is valued for her fearlessness in facing challenges, which she views as opportunities rather than obstacles. Her swift and efficient actions make her a significant figure in marketing, effectively guiding the company in a rapidly evolving market.

44. Oleksandra Panchenko

Oleksandra Panchenko, Chief Marketing Officer (CMO) at BETBAZAR, has held the position for a year and a half and is highly regarded by the company. Her innovative approach to marketing is especially valuable in the competitive iGaming market. She gained her experience at BETER, where she progressed through the marketing department, ultimately becoming Head of Marketing. Now, she effectively applies her skills and expertise at BETBAZAR, contributing to the company’s success in a rapidly evolving industry.

43. Svetlana Kirichenko

Svetlana Kirichenko, Head of Marketing at Slotegrator, has held key roles within the company for over five years, and her rapid promotions are a testament to the value of her fresh perspective on marketing. With experience in positions such as Content Manager and Marketing Manager, she understands the industry’s challenges from the ground up, allowing her to effectively lead marketing efforts. Her comprehensive expertise spans content marketing, PR, advertising, brand awareness, and event management, making her a significant figure within Slotegrator’s leadership structure.

42. Aregnaz Hakobyan

Aregnaz Hakobyan, Group Chief Marketing Officer at Digitain, has held this key position for nearly three years. Her extensive experience, gained while working for major international companies across various industries, allows her to effectively manage complex marketing strategies. She is not only a strong leader but also an excellent team player, capable of performing at the highest level in fast-paced, multicultural environments. Aregnaz stands out for her influencing and negotiation skills, making her a key figure in partnerships with stakeholders, customers, and vendors.

41. Dorota Gruszka

Dorota Gruszka, Marketing Manager at Booming Games, has extensive experience gained from working for industry giants such as NetEnt and Betsson. Additionally, her roles at Lady Luck Games and Wazdan gave her in-depth knowledge of online slot promotion, which she now successfully applies at Booming Games. Dorota is always eager for knowledge and new challenges, drawing inspiration from people and their experiences. Her active presence on social media and participation in numerous industry events demonstrate her dedication and passion for the field. Her personality, rich experience, and skills significantly contribute to her success at Booming Games.

40. Cheryl Gifford

Cheryl Gifford, Marketing Director at The Rank Group plc, has been with the company for nearly 30 years, an impressive tenure. Her career has spanned almost every level within the company, making her an exceptionally competent leader. Cheryl knows The Rank Group inside and out and is highly valued for her significant contribution to the company’s successes. She currently leads the marketing efforts for Mecca Bingo, one of the company’s leading brands. Her expertise in developing and executing innovative marketing strategies brings outstanding results in customer acquisition, retention, and loyalty.

39. Radosław Biernat

Radosław Biernat, Head of Marketing at BF Games, has held this position for nearly 6 years. In the iGaming industry, he is known for his ability to find solutions to any problem, making him an indispensable leader in the marketing department. His creativity and innovation stem from his extensive experience as a Graphic Designer, which allows him to better understand the visual aspects of marketing. With a keen understanding of current trends, Radosław successfully achieves the company’s goals, delivering both effective and impressive results.

38. Roman Mykhalchuk

Roman Mykhalchuk, Chief Marketing Officer at Evoplay, has held this position for nearly two years. With over 10 years of experience in business and marketing, he effectively leads the company’s marketing efforts. Roman has an impressive career, having founded and scaled a startup from inception to a fully operational enterprise with a strong market presence. He is known for his ability to create effective marketing strategies that capture attention and build customer engagement. His innovative approach to campaigns and adaptability in a fast-changing environment allow him to successfully grow the brand and increase its visibility in the competitive iGaming market.

37. Scott Hillcoat

Scott Hillcoat, Marketing Director at IGT, has been with the company for over 13 years. He began his career as a Junior Marketing Analyst, but thanks to hard work and determination, he quickly climbed the career ladder, reaching top positions in the marketing department. His main area of focus is collaborating with lotteries worldwide, where through data analysis and tailored game recommendations, he strategically increases sales. Scott is also involved in business development in new markets, focusing on product plan implementation, marketing strategies, and sales and business forecasts.

36. Thomas Bertilsson

Thomas Bertilsson, Head of Marketing Casino, Bingo & Poker at Svenska Spel, has held this position for nearly three years. He has over 15 years of experience in marketing, primarily from online companies, which translates into his effective team leadership and successful track record. Bertilsson believes that decisions should be data-driven, but supported by fresh creativity, all with the goal of growing the business or introducing new ideas. His results-oriented approach and ability to combine analytics with innovative solutions contribute to the dynamic growth of the brand.

35. James Hancock

James Hancock, Head of Marketing Communications, Media & PR at Gaming Innovation Group, has been with GiG for nearly five years, taking on multiple roles and quickly advancing through the ranks. He gained his previous iGaming experience at The Stars Group. James is an experienced senior marketing manager, specializing in media and events, with a focus on public and investor relations, marketing, and brand communications. His creativity and adaptability in aligning with business objectives make him an indispensable leader, especially in challenging situations where he effectively performs under pressure. For the last eight years, he has focused on the iGaming, sports betting, and technology sectors, making him an expert in these fields.

34. Pablo Puertas

Pablo Puertas, Marketing Director at Kaizen Gaming (Stoiximan/Betano), has held this position for three years, having previously gained valuable experience at William Hill, where he worked for many years as Head of Performance Marketing – International. That role helped him develop the skills necessary to become an effective leader with a strong understanding of the market and the ability to work under pressure. Pablo stands out for his strategic approach to marketing, combining data analysis with creative solutions, allowing him to optimize campaigns and adapt strategies to rapidly changing market conditions, contributing to Kaizen Gaming’s success on the international stage.

33. Rafał Stańczak

Rafał Stańczak, VP of Sales and Marketing at STATSCORE, has held this position for a year and a half, bringing extensive experience from previous roles in various companies and industries, such as Chief Growth Officer, Director of Business Development and Marketing, and Marketing and Sales Director. This diverse background is a key asset, enabling him to effectively tailor strategies to the needs of different sectors. His unique understanding of both media and marketing gives him a competitive edge, which benefits STATSCORE. Rafał is efficient in his actions, and his campaigns are implemented quickly and effectively. His expertise includes marketing strategy, content marketing, event marketing, social media, business development, and lead generation, making him a key figure in the dynamic environment of the industry.

32. Chris Brocklehurst

Chris Brocklehurst, Head of Brand Marketing at Coral, part of the Entain Group, has held this position for nearly five years. He is a customer and commercially focused marketing professional with extensive experience in brand management, marketing, and integrated campaign execution. His expertise spans a wide range of disciplines, including brand strategy, consumer insights, research, corporate identity, advertising, direct marketing (acquisition and retention), digital and content marketing, social media, PR, sponsorship, and team leadership. Chris is known for his creative thinking and collaborative approach, effectively managing relationships at all levels, from board-level executives to agency partners and internal teams within complex matrix organizational structures. His proven ability to build and lead high-performing teams, along with his strong negotiation, communication, and interpersonal skills, make him a standout leader with a proactive “can-do” attitude.

31. Marija Hammon

Marija Hammon, Marketing Director at Relax Gaming, has held this position for over five years. Her previous work at Catena Media gave her a unique understanding of media, which is a valuable asset, allowing her to view marketing from different perspectives. With over a decade of professional experience in marketing, Marija specializes in strategic planning, brand development, and digital marketing. Her expertise spans various sectors, enabling her to create tailored marketing solutions that deliver tangible results. Marija has helped numerous ambitious brands and businesses enhance their marketing strategies and achieve growth objectives. She is known for her innovative approach to marketing and her focus on driving growth, with a deep understanding of current trends and optimization strategies that maximize the impact and return on investment of marketing efforts.

30. Lenka DiNozzi

Lenka DiNozzi, Head of Marketing at Endorphina, has held this position for nearly three years, during which time she has earned several promotions due to her unique approach to various challenges. Her experience in B2B marketing has enabled her to successfully lead and execute strategies that have contributed to the growth of leads and company revenue. Lenka is passionate about new trends, technologies, and best practices in the marketing industry, which allows her to create effective and engaging campaigns that reach targeted audiences. Her goal is to foster a collaborative and excellent environment in the companies she works with and to drive them to achieve unprecedented success.

29. Tereza Melicharkova

Tereza Melicharkova, Head of Marketing at Swintt, has extensive experience gained from holding senior positions at companies such as Pariplay, Relax Gaming Ltd, Pragmatic Play, and NetEnt. In each of these roles, she was recognized for her skills and innovative approach to key project execution. Her passion for marketing in the iGaming and IT sectors translates into successfully leading marketing teams and planning strategies that improve the performance of both B2B and customer-facing brands. Tereza’s recent recognition as a shortlisted candidate for the Individual Achievement Award at the prestigious EGR Operator Awards underscores her commitment to excellence and innovation in the marketing landscape.

28. Leszek Haba

Leszek Haba, Group Marketing Director at FEG, has been with the company for over 12 years, achieving numerous successes. His work was highly regarded by the FEG Group when he met all the objectives in the Polish division of Fortuna, which led to his promotion to Group Marketing Director. Haba began his career in the iGaming sector at Unibet, where he spent over five years, gaining a reputation as someone who can find the right solution to any problem. Leszek is business-oriented, with extensive experience in planning and implementing dynamic, award-winning marketing campaigns. With 17 years of business experience, he successfully leads, manages, and motivates high-performance teams, providing them with support to maximize their potential and achieve objectives. He is also an expert in customer acquisition and CRM.

27. Luis Sangiovanni

Luis Sangiovanni, Chief Marketing Officer at Fast Track, is an experienced leader with over 20 years of experience in marketing, branding, and strategy. As CMO at Fast Track, he manages a team of marketers, PR specialists, and event professionals, while also overseeing the company’s presence at key industry trade shows. Luis has numerous successes in optimizing customer acquisition costs and driving business growth across various sectors, including B2C, SaaS, Software, Blockchain, NFT, FinTech, TechEd, and B2B Professional Services. Luis specializes in creating and implementing strategic marketing initiatives that drive demand generation, customer retention, and revenue optimization. His expertise in digital marketing, content marketing, and market analysis allows him to increase brand awareness and strengthen its position as an innovative thought leader in the iGaming industry.

26. Brooke Petersen

Brooke Petersen, Chief Marketing and Growth Officer at The Conexus Group, took on the role just a year ago but has already earned recognition for her modern approach to marketing and business growth. Brooke excels at combining innovative marketing strategies with growth dynamics, enabling her to effectively achieve the company’s goals. Her versatility in marketing not only includes managing teams but also building strong relationships with clients and partners. She is known for her ability to quickly adapt to changing market trends, making her a key figure in the fast-paced iGaming environment. Her skill in effectively utilizing modern marketing tools and data analysis contributes to The Conexus Group’s success in an increasingly competitive market.

25. Simon Sammut

Simon Sammut, the Vice President of Commercial Services at Aspire Global, has previously held various leadership roles at companies such as Betfair, Mr. Green, and William Hill. His career has spanned several key areas, including operations, product management, and commercial services, focusing primarily on regulated B2C markets. His ability to craft and execute strategic plans has made him a key player in driving Aspire Global’s success, particularly in fostering partnerships and maintaining high operational standards.

24. Nicolas Jonasson

Nicolas Jonasson, Head of Growth Marketing at NEXT.io, has been leading the company’s marketing efforts since 2021. With a strong focus on driving growth and innovation, Jonasson plays an important role in shaping the company’s strategy. He is responsible for developing and executing marketing campaigns aimed at expanding the company’s footprint in digital media and events for the gaming industry.

23. Alexandra Voronetskaya

Alexandra Voronetskaya, Chief Marketing Officer at EvenBet Gaming, has over a decade of cross-industry marketing experience. Her expertise spans strategic market penetration, brand building, and customer journey mapping. At EvenBet, Alexandra has successfully applied her analytical skills and deep understanding of consumer behavior to drive the company’s marketing strategies. She oversees campaigns designed to position EvenBet as one of the leaders in the iGaming sector.

22. Martin Hodges

As CMO of BetComply, Martin Hodges brings 15 years of iGaming experience to the table. He’s known for his innovative marketing strategies that help BetComply stay ahead in the compliance game. With a talent for brand building and forging key partnerships, Martin is all about driving growth and getting BetComply’s message out to the world. He’s passionate about the company’s mission and excited to push boundaries as it expands globally, ensuring it remains the go-to name for compliance solutions.

21. Ben Levene

Ben Levene, Head of Marketing at Genius Sports, where he leads the company’s strategic marketing initiatives. With a focus on promoting Genius Sports’ data and risk management solutions, Levene has played an important role in launching products like “Edge,” which helps sportsbooks maximize profits by adjusting betting markets based on liabilities. His expertise spans global markets, where he is actively involved in positioning Genius Sports as a leader in real-time sports data and risk management.

20. Riccardo Bartola

Riccardo Bartola, the CMO at Snaitech, has been steering the company’s marketing ship since 2016. With a background in creative campaigns for big names like Mercedes-Benz and IKEA, Bartola made the leap into the gaming world with Cogetech, launching campaigns such as the award-winning “Il Cu** non esiste,” which promoted responsible gambling. At Snaitech, he’s all about innovation, pushing digital strategies and using tech-like programmatic advertising to personalize customer experiences.

19. Lauranne Urban

Lauranne Urban is the Chief Marketing Officer at SiGMA Group, where she’s boosting the company’s brand across their global events. Urban oversees global marketing strategies for events across multiple regions. She leads initiatives that focus on SiGMA’s brand presence, event promotions, and engagement with the iGaming and emerging tech sectors. She is instrumental in ensuring SiGMA’s various summits and media platforms are positioned as leading forums in the industry. Her work spans various locations, helping to connect the global gaming community through SiGMA’s expansive network of conferences and media.

18. Silviu Popa

Silviu Popa, Head of Marketing at EveryMatrix, held this role since 2015. With experience in marketing and design, he previously worked at Nobel Ltd. as a Manager of Design, Front-End, and Online Marketing. For more than two decades, Silviu has been involved in web design and front-end development. Now, his role at EveryMatrix involves leading marketing strategies for a iGaming software provider, contributing to the company’s global presence within the industry.

17. Nadiya Attard

Nadiya Attard SCEO Attard served as Chief Commercial Officer at Relax Gaming Ltd until the end of August, where she played a key role in shaping the company’s commercial strategy and market expansion. With over 20 years of experience in the iGaming industry, Nadiya worked in both the B2B and B2C sectors for major companies like Betfair, Microgaming, and NetEnt.

She joined Relax Gaming in 2020 as Director of Sales and quickly made her mark, leading to her promotion to CCO in 2022. While she wasn’t directly involved in marketing activities, Nadiya had a positive impact on various segments of the company. With a unique blend of commercial and technical expertise, and holding a Master’s degree in programming, she played a significant role in team development and collaboration within the company.

16. Neil Banbury

Neil Banbury is currently the Chief Commercial and Marketing Officer at Kindred Group, a role he has held since April 2024, following his interim appointment in May 2023. Before taking on this position, Neil served as the General Manager for the UK market, where he was responsible for leading Kindred’s strategy and operations in one of its core markets. His career with Kindred began in 2010, and over the years, he has held various strategic roles, including Head of UK Strategy and Finance Operations and Head of Strategic Planning & Intelligence. Banbury’s leadership in both the commercial and marketing areas continues to be key in driving Kindred’s growth, particularly in highly competitive markets.

15. Andrea Kolarčík Macháčková

Andrea Kolarčík Macháčková, Chief Marketing Officer at SYNOT Games, helps in expanding the company’s global presence in the iGaming industry. Andrea is heavily involved in the company’s strategy for growth, particularly in regulated markets like Bulgaria and Switzerland, and has been key to forming partnerships with major platforms and operators. Her focus on creativity and business development has been instrumental in SYNOT Games’ success at international events such as CasinoBeats Summit, where she also actively networks with industry partners.

14. Sari Lichtik

Sari Lichtik is the Head of Marketing and Communications at Playtech. With a strong background in strategic marketing and brand communication, Sari shapes Playtech’s brand presence across major events and partnerships. Her focus on customer experience, particularly through interactive and immersive environments at major industry events like ICE London, has been a highlight of her work. Sari’s leadership helps Playtech maintain its competitive edge in the iGaming industry, promoting both innovation and responsible gaming.

13. Dennis Algreen

Dennis Algreen is the Marketing Director at SBC, where he has been integral in organizing major industry events such as the SBC Summit. Dennis has over 20 years of experience and plays a notable role in shaping SBC’s global event strategies, managing marketing teams, and driving attendee engagement for key industry summits. His expertise lies in event logistics, brand promotion, and fostering media partnerships, such as SBC’s collaboration with Press Box PR. With her on board, SBC has grown its summits, attracting over 25,000 participants to flagship events like the SBC Summit in Lisbon.

12. Viktor Ishkov

Viktor Ishkov is the Global Head of Marketing and Strategy at GR8 Tech, where he leads the company’s comprehensive marketing efforts, focusing on innovation and global expansion in the iGaming industry. With over 18 years of experience, Viktor has a background in advertising, having held leadership roles at Ogilvy and BBDO Ukraine before joining GR8 Tech. His vision has played a key role in GR8 Tech’s evolution from its Parimatch Tech roots into a full-fledged B2B technology provider. Viktor is known for his expertise in branding, creative campaigns, and market positioning, making significant contributions to the company’s recent marketing campaigns, such as the bold “Trade Wild, Trade Anything” initiative.

11. Elen Barber

Elen Barber was appointed as Chief Marketing Officer of Super Group (the parent company of Betway and Spin) in April 2024, following over 13 years at Kindred Group, where she held various senior roles, including CMO. In her new role at Super Group, Barber is responsible for overseeing the marketing strategies of the global gaming giant, leveraging her extensive experience to drive growth and innovation. Her appointment comes at a critical time for Super Group, as the company continues to focus on expanding its global footprint while overcoming challenges such as its exit from certain U.S. markets. Barber is expected to bring a fresh approach to brand development and market strategy, building on her success at Kindred.