by Antoni Majewski

WA.Technology Sets Sights on ICE London 2024

WA.Technology is thrilled to announce its participation in the prestigious ICE London 2024, set to take place at ExCeL London from February 6-8. This announcement comes on the heels of their triumphant appearance at SiGMA Europe 2023 in Malta.

ICE London 2024, a significant international iGaming event, is expected to attract over 45,000 professionals. WA.Technology, following its success in Malta, is geared up to join this global platform. ICE London will be hosted for the last time in the UK before moving to Barcelona in 2025, making this year’s event particularly momentous.

Expanding Into the African Market

WA.Technology is set to expand its presence into multiple African markets with a localized omnichannel platform. This platform integrates mobile, retail, and online provisions, all managed by a specialized African market team. Building on their success in Latin America, the company anticipates similar achievements in Africa.

At ICE London, WA.Technology will showcase the enhanced version of its flagship product, WA.Platform. This upgraded version offers a more engaging player experience with features like Casino AI adaptation, a localized AI-powered CMS, and improved security protocols.

Exciting Launches and Prizes

Visitors can look forward to new launches from WA.Technology’s verticals, including state-of-the-art games from WA.Lottery and WA.Fantasy. The event will feature big prize giveaways and a chance for attendees to participate in a Daily Fantasy Sports game, with valuable prizes at stake.

In collaboration with Authentic Fruits, WA.Technology will offer Brazilian superfood Açaí, sourced from sustainable farms in Northern Brazil. This initiative underlines their commitment to social impact and environmental preservation.

Networking Opportunities

Attendees can meet the WA.Technology team at their stand or in the exclusive area sponsored by the company. They are also hosting an invite-only Latino Fusion Night on February 7, promising an unforgettable experience with live music, exquisite food, and excellent networking opportunities.

Tim Scoffham, CEO of WA.Technology, shared his enthusiasm: “ICE London is the perfect stage to showcase our cutting-edge WA.Platform upgrade and market-specialist tailored range with the global iGaming community. 2023 was a groundbreaking year for the entire WA.Technology team, but 2024 promises to be bigger and better for growth in further markets, such as our highly-anticipated African expansion. We can’t wait to share everything we have in store for our clients.”

Our Comment on the Article

WA.Technology’s participation in ICE London 2024 symbolizes not just their growing influence in the iGaming industry but also their strategic foresight in market expansion, particularly into the African region. The event serves as a perfect platform to unveil their advanced WA.Platform, demonstrating their commitment to innovation and customer engagement.

The combination of technological advancements and a focus on social and environmental responsibility reflects a holistic approach to business growth and industry leadership. WA.Technology’s presence at ICE London is poised to set a new benchmark in the iGaming sector, showcasing their ability to blend cutting-edge technology with a deep understanding of diverse market needs.

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