WG Secures Direct Contract with Atlantic Lottery

Transition to Direct Contracting

Since 2017, IWG has been providing eInstants to Atlantic Lottery through a third-party iLottery platform provider. However, in response to the significant growth observed in the eInstant category, Atlantic Lottery has opted to establish a direct contractual relationship with IWG.

With this direct contract now in place, Atlantic Lottery gains increased autonomy in its collaborations with IWG, focusing on customized game development and innovation.

Statements from Corporate Leaders

Reflecting on the new agreement, IWG CEO Rhydian Fisher stated, “Atlantic Lottery has been a valued partner of IWG for many years, and this new agreement will streamline the way in which we deliver and support our eInstants. AL’s decision to move to a direct contract is consistent with how the vast majority of IWG’s lottery partners contract with their critical suppliers such as IWG.”

Echoing this sentiment, Robert Lalonde, Director of iGaming Product at Atlantic Lottery, emphasized the strategic importance of this transition. “It is imperative to our business planning at Atlantic Lottery that we establish direct contracts with our primary eInstant suppliers. IWG has been a trusted supplier to us since 2017, and we’re excited to be taking our partnership forward with this new agreement.”