William Hill Becomes Headline Sponsor at Dundalk Stadium for 2024 Racing Season
William Hill has been announced as the new headline sponsor for all horse racing fixtures at Dundalk Stadium from 27th September through 11th April. The sponsorship deal includes 37 race meetings held on Wednesdays and Fridays, with prominent William Hill branding displayed across the track, including the starting stalls and winning post.
Key Races to Feature William Hill Sponsorship
As part of the partnership, William Hill will serve as the title sponsor for key events, including this Friday’s Listed Diamond Stakes and the Group 3 Mercury Stakes on 25th October, a race that has previously been won by notable horses such as Take Cover and Caspian Prince.
Wider Sponsorship Strategy
The deal aligns with William Hill’s broader sponsorship strategy, which also includes taking over Racing TV’s The Friday Club.
The show will feature William Hill ambassadors alongside the Racing TV team, bringing fans insights from the track.
The first broadcast under William Hill’s sponsorship will take place on 27th September, with personalities such as Fran Berry and Kevin O’Ryan adding to the coverage.
Statements from William Hill and Dundalk Stadium
Andrew McCleave, Head of Marketing for Ireland at William Hill, expressed the company’s excitement over the partnership, stating: “We’re delighted to partner with Dundalk Stadium for the 24/25 racing season. At William Hill, we’re proud to have offered more top prices on horse racing than other major bookmakers, and we look forward to bringing that to Dundalk with our Top Price Guarantee offers.”
Lisa O’Connor, Sales and Marketing Manager at Dundalk Stadium, welcomed the collaboration, saying: “We’re excited to announce a new partnership with William Hill, a leading name in the world of horse racing. This collaboration aligns perfectly with our shared commitment to providing exceptional experiences for our customers.”
