by Mateusz Mazur

William Hill Partners with Twenty3 to Enhance Data-Driven Insights with Twenty3 Toolbox

William Hill has entered into a partnership with Twenty3, a sports technology platform, to leverage the Twenty3 Toolbox product for enhanced data analysis and content creation.


William Hill Partners with Twenty3 to Enhance Data-Driven Insights with Twenty3 Toolbox iGamingExpress

The Twenty3 Toolbox is an AI-powered technology that consolidates data from various providers and transforms it into actionable insights, providing valuable information for the sports and betting industry.

Twenty3 Toolbox

The Twenty3 Toolbox is a proprietary AI technology that streamlines data from multiple sources and presents it in a user-friendly format. It offers valuable insights that can be used for various purposes, including content creation, data analysis, and enhancing the betting experience for customers.

William Hill’s Organic Social and Content Manager, Lee Baker, expressed enthusiasm about the partnership, stating
“I think I speak for everyone on the team – and across the business – when I say that we’re delighted to partner with Twenty3 and add their Content Toolbox to our suite of content-producing tools,”

“At William Hill, we’re proud of our heritage and our expertise in the sport and gaming space. The Content Toolbox allows us to leverage our reputation of being one of the most respected and knowledgeable brands in the industry for the digital age.

“With the latest, official stats and facts across the Premier League and more at our fingertips, presented in graphics which amplify our eye-catching look and feel on social, we’re able to deliver the best content for our followers to enrich their watching and betting experiences.”

Twenty3’s Co-CEO Andrew Cox also shared his thoughts: ”We’re always thrilled to be selected to provide one of our many sports data solutions to new customers but particularly when it’s a business of the stature of William Hill.

“Our Toolbox outputs help our clients to simplify a dizzying array of data insights in ways that can be quickly differentiated and tailored to meet their own brand requirements, as well as personalised to the specific interest of their audiences.

“With sports betting enthusiasts spoilt for choice when it comes to football markets that they can bet on, our tools are incredibly useful at helping operators and affiliates deliver targeted and timely content both pre-match or in-play.”

Enhancing Customer Experience

One of the primary goals of this partnership is to create infographics that provide customers with up-to-date and visually appealing information related to sports, particularly the Premier League. The partnership allows William Hill to enhance its content offerings and enrich the betting and viewing experiences of its followers.

Twenty3 collaborates with data providers such as Stats Perform and Wyscout to source data feeds for its services. By combining data from reputable sources with William Hill’s expertise in the sports betting industry, the partnership aims to deliver targeted and timely content to engage sports betting enthusiasts both before matches and during live play.

The partnership between William Hill and Twenty3 signifies the increasing importance of data-driven insights in the sports and betting industry. By utilizing the Twenty3 Toolbox, William Hill seeks to provide its customers with valuable information, enhance their betting experiences, and further establish itself as a prominent player in the digital age of sports betting.

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