by Adam Dworak

William Hill Takes the Reins as Lincoln Handicap’s New Title Sponsor

In a significant development for the British Flat racing season, William Hill has stepped up to become the new title sponsor of the Lincoln Handicap at Doncaster.

This prestigious event, heralded as the traditional curtain-raiser for the British Flat season, marks a notable addition to William Hill’s already impressive array of major race sponsorships.

Expanding Sponsorship Portfolio

William Hill’s sponsorship portfolio is a testament to its commitment to horse racing, encompassing a range of high-profile events. As the Official Betting Partner of the upcoming Grand National Meeting, William Hill has also secured sponsorships for the Cheltenham October Meeting and introduced the Grade 1 Formby Novices’ Hurdle at Aintree on Boxing Day.

The addition of the Grade 1 Punchestown Champion Chase further solidifies William Hill’s standing within the racing community.

The sponsorship at Doncaster will extend to the entire seven-race card, including notable races such as the Spring Mile, Brocklesby Stakes, and Cammidge Trophy, now all bearing the William Hill title.

Top Contenders and Enhanced Betting Terms

This year’s Lincoln Handicap is poised to be a thrilling contest, with Simon & Ed Crisford’s Awaal and Karl Burke’s Liberty Lane leading the betting at 4/1. Not to be overlooked, last year’s victor, Migration, stands at 12/1, promising an exciting race.

William Hill is enhancing the betting experience by offering improved place terms, available across various platforms including on-course, in-shop, on-app, and online.

William Hill’s Commitment to Racing

Lee Phelps, a spokesperson for William Hill, expressed enthusiasm for the sponsorship, stating, “The Lincoln is a race deep in history that always attracts a high-quality, competitive field, so we’re delighted to be sponsoring it again.”

Phelps highlighted the importance of this period for William Hill, with the British Flat season’s commencement and the approaching Grand National Festival. He emphasized the added value for customers through enhanced place terms on the William Hill Lincoln, underscoring the company’s commitment to offering exceptional value.

Our Comment on the Article

William Hill’s strategic move to sponsor the Lincoln Handicap not only enhances its portfolio but also reaffirms its dedication to the horse racing industry. This partnership underscores the synergy between bookmakers and racing events, fostering an environment that benefits both the sport and its enthusiasts.

As the British Flat season gets underway, the anticipation for the Lincoln Handicap and the value offered to punters through enhanced betting terms set the stage for an exhilarating start.

William Hill’s engagement with the racing community through such sponsorships demonstrates a commitment to preserving the heritage and excitement of horse racing, ensuring its vibrancy for seasons to come.

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