Date: 30.04.2024

by Kajetan Sawicz

Last update: 08.05.2024 12:05

WorldMatch Expands Presence in Portuguese Market Through Partnership with Betano

Betting software group WorldMatch is making moves to broaden its reach in the iGaming market. The latest development involves a significant partnership with Betano, a renowned player in the industry.

Expanding Horizons

WorldMatch’s partnership with Betano marks a big moment in its expansion strategy. With the Portuguese regulated market opening up new avenues, the alliance underscores WorldMatch’s commitment to delivering top-tier gaming content to a wider audience.

Through this collaboration, Betano will integrate WorldMatch’s diverse slot library into its casino offerings, providing players with access to popular titles like Heart Majesty, Book of Pharion Deluxe, and Empire Rise of Rome. Moreover, the partnership extends to future releases, ensuring that players will continually encounter fresh and innovative gaming experiences.

A Testimony of Growth

The significance of this partnership is further underscored by WorldMatch’s recent endeavors in Bulgaria, where it secured a distribution agreement with EGT Digital.

These strategic moves reflect WorldMatch’s proactive approach to expanding its foothold in key markets, solidifying its position as a leading provider of iGaming solutions.

Voices from the Industry

Carlos Garcia Carvajal, WorldMatch’s Commercial Director for Iberia and Latin America, expressed enthusiasm about the partnership, emphasizing the company’s dedication to enhancing the gaming landscape in Portugal. He highlighted the importance of collaborating with strong commercial partners like Betano to deliver innovative gaming experiences to players.

Ricardo Branquinho da Fonseca from Betano Portugal echoed Carvajal’s sentiments, emphasizing the value that WorldMatch brings to their platform. He emphasized Betano’s commitment to diversifying its offerings and enhancing the gaming experience for its customers, underscoring the mutual benefits of the partnership.

Betano’s Strategic Expansion

Betano’s recent sponsorship deal with Premier League club Aston Villa FC reflects its strategy of increasing brand visibility across Europe.

With operations in multiple countries including Germany, Romania, the UK, and Spain, Betano is poised for continued growth in the industry.