Date: 28.05.2024

by Kajetan Sawicz

Xtremepush and Purple Square CX Forge Strategic Alliance to Boost iGaming CRM Solutions

Xtremepush, a leader in CRM and loyalty marketing technology powered by AI, has announced a new strategic technology partnership with Purple Square CX, a specialist in enhancing customer experiences.

Enhanced Offerings for iGaming Operators

Through this partnership, Purple Square CX’s clients, primarily from the iGaming industry, will gain access to Xtremepush’s innovative solutions, including the cutting-edge InfinityAI.

This new tool is poised to revolutionize marketing strategies within the iGaming sector by employing adaptive AI technology. InfinityAI allows operators to swiftly develop customized marketing models in real-time, responding dynamically to evolving market trends and player behaviors.

Purple Square CX’s Role and Expertise

UK-based Purple Square CX brings to the table extensive experience in customer experience strategy, marketing automation, and CDPs.

Their expertise is focused on three pivotal areas that are crucial for enhancing client interactions and maximizing the efficacy of customer engagement strategies.

Strategic Growth and Expansion

The announcement of this partnership coincides with a period of significant growth for Xtremepush, highlighted by the establishment of several high-profile partnerships in key markets such as Latin America, the United States, the United Kingdom, and broader Europe.

This strategic expansion is indicative of Xtremepush’s commitment to broadening its global footprint and enhancing its technological offerings in major markets.

Executive Insights

Tommy Kearns, CEO of Xtremepush, expressed his enthusiasm about the partnership, stating, “We’re excited to be joining forces with Purple Square CX, increasing the number of potential customers we can serve with our unified customer engagement platform and real-time CDP. Purple Square CX is renowned as one of Europe’s leading customer experience specialists, and in helping to deliver our solution to its big-name operator partners, we believe this is a partnership that will bear fruit for both parties.”

Echoing this sentiment, Timothy Biddiscombe from Purple Square CX remarked, “Our agnostic approach to technology means we are always looking for partnerships that will help to bring increased value to our customers. Xtremepush fits that bill perfectly. Their range of solutions, including the new InfinityAI technology, is very impressive. We look forward to working together to help to drive superior relationships between operators and their customers.”