by Antoni Majewski

Xtremepush and Vibra Gaming: A Strategic Partnership in LatAm’s iGaming Landscape

Xtremepush, a leader in omnichannel customer engagement and real-time data analytics, has announced a significant partnership with Vibra Gaming, a prominent casino platform and game developer based in Latin America (LatAm). This collaboration is set to enhance customer experiences across the LatAm gaming sector.


Xtremepush Partners with Playr.Bet to Enhance Player Engagement in Brazil

Under this agreement, Xtremepush will provide its comprehensive suite of optimization and automation CRM tools, along with its enterprise-grade Customer Data Platform (CDP). Operators utilizing the Vibra Gaming platform will benefit from personalized, relevant messaging across various marketing channels such as mobile, web, email, SMS, and social media.

Personalization and Incentives at the Core

The collaboration emphasizes the delivery of personalized incentives to players at the right time, a strategy aimed at boosting player engagement and retention. This approach reflects a growing trend in the iGaming industry to create more tailored and engaging user experiences.

Vibra Gaming: Local Expertise Meets Global Ambitions

Founded in 2020 by seasoned professionals from the heavily regulated European market, Vibra Gaming specializes in providing localized content and technology. It caters to both land-based operators transitioning online and global online operators targeting the LatAm region.

Expanding Reach in Brazil and Beyond

Xtremepush’s partnership with Vibra Gaming has already seen success with the Brazilian operator Betsul. With this expanded agreement, Xtremepush’s award-winning customer engagement solutions will be accessible to any operator on Vibra’s platform, marking the latest in a series of partnerships in the LatAm region, including Playr.Bet, Betsul, and Arena Esportiva.

Statements from the Leadership

Robbie Sexton, Head of Partnerships at Xtremepush, expressed enthusiasm: “We are already live with Vibra Gaming via Betsul in Brazil, which has been a great start to our partnership. The results have been really positive and it is hugely exciting to now be able to extend our solutions to all operators on the Vibra platform. LatAm is a key strategic market for Xtremepush.”

Similarly, Ramiro Atucha, CEO of Vibra Gaming, commented: “We are thrilled to be extending our partnership with Xtremepush and it embodies our commitment to deliver unrivalled gaming experiences for our partners and their players. Xtremepush’s market-leading customer engagement solutions enable us to continue providing our partners with creative, reliable and innovative solutions, always going above and beyond their expectations.”

Our Comment on the Article

The partnership between Xtremepush and Vibra Gaming signals a major development in the Latin American iGaming industry. This collaboration not only showcases the importance of personalized customer engagement in enhancing player experiences but also highlights the strategic moves by companies to capitalize on the burgeoning LatAm market.

With its innovative approach and regional expertise, this alliance is poised to set new benchmarks in customer engagement and gaming experience in the competitive world of online gaming.

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