23.02.2024

by Antoni Majewski

Yggdrasil Expands European Presence through Strategic Partnership with 711 Casino Operator

In a strategic move to strengthen its foothold in regulated European markets, leading iGaming publisher Yggdrasil has joined forces with prominent casino operator 711, marking a significant expansion for both parties.

Breaking into Dutch and Belgian Markets

Yggdrasil’s extensive library of popular games, including recent hits like Valley of the Gods, Vikings go Berzerk, and the newly launched Rainbow Ryan 2, will now be available on 711’s titular brands.

This partnership not only broadens Yggdrasil’s market reach but also enhances the gaming experience for players in the Dutch and Belgian markets.

Full YGG Masters Portfolio Integration

Players in these regions will gain access to Yggdrasil’s complete YGG Masters content, featuring an array of titles from leading boutique studios. The inclusion of this diverse portfolio aims to cater to the varied preferences of the 711 audience, further solidifying the appeal of the operator’s offerings.

Bragg Gaming’s Aggregation Platform Facilitates Seamless IntegrationThe integration process was successfully executed through Bragg Gaming’s aggregation platform, showcasing Yggdrasil’s commitment to expanding its distribution channels. This move not only streamlines the process but also emphasizes the importance of collaboration within the iGaming industry.

Commenting on the partnership, Jose Simon, Commercial Director at Yggdrasil, emphasized the brand’s commitment to expanding into regulated markets.

He stated, “711 is a brand that has a huge prominence in the Netherlands, and we are delighted to bolster our presence in these important markets, showing Yggdrasil’s focus to expand into regulated markets.”

Positive Outlook for Western Europe

Gilles De Backer, Chief Operating Officer at 711, expressed enthusiasm about the collaboration, highlighting Yggdrasil’s reputation as an innovative and forward-thinking provider. He stated, “With a broad portfolio of content that consistently resonates with players, we are certain this will be a positive deal for both sides.”

The partnership between Yggdrasil and 711 not only marks a significant expansion for the iGaming publisher but also signals a positive development for the Dutch and Belgian markets.

As both entities continue to focus on innovation and player-centric offerings, this collaboration sets the stage for a mutually beneficial journey into the dynamic landscape of Western European iGaming.

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