888 Holdings rebrands to Evoke
Evoke, one of the world’s leading betting and gaming companies with internationally renowned brands including William Hill, 888sport, 888casino, 888poker, and Mr Green, has officially launched following its rebrand from 888 Holdings.
Continued Operation of Established Brands
All consumer-facing brands, including William Hill, 888casino, 888sport, 888poker, and Mr Green will continue to operate under their original names, as before.
This decision ensures that the trusted and familiar names within the industry remain intact, providing seamless continuity for loyal customers while embracing the new corporate identity.
Strategic Vision and Leadership
Per Widerström, CEO of Evoke plc, commented: “Today marks the start of Evoke’s exciting future. By bringing our business together under a single, unifying brand identity, Evoke reflects our future-focused mindset and our commitment to bringing world-class betting and gaming experiences to our customers all over the world. With our clear strategic framework and value creation plan, we are confident that we can cement Evoke’s place at the heart of the global betting and gaming industry for years to come.”
Driving Growth and Innovation
Evoke’s rebranding strategy is centered on driving growth through innovation and technology. The company plans to leverage its proprietary technology platforms and award-winning content to deliver personalized and engaging experiences for its players.
The company’s strategic framework and value creation plan are designed to maximize shareholder value while ensuring sustainable growth. Evoke’s commitment to innovation is evident in its continuous investment in technology and content development, which are crucial for maintaining a competitive edge in the dynamic iGaming market.
