Admiral Expands Betting Portfolio with SIS’s eSoccer and eBasketball Offerings

Strategic Partnership to Enhance Betting Opportunities

This move is facilitated by a distribution agreement with Genius Sports, enabling Admiral to tap into regulated online markets across the UK, Spain, and Austria.

The integration of SIS’s H2H Global Gaming League™ brings a new dimension to Admiral’s wagering options, offering a significant boost in engagement and operator margins.

High-Integrity eSports Integration

The inclusion of SIS’s H2H Global Gaming League™ in Admiral’s offerings is a strategic move designed to cater to the growing demand for esports betting.

This league features professional gamers competing in eSoccer and eBasketball matches, which are produced entirely in-house by SIS.

The product is uniquely positioned in the market, holding the Esports Integrity Commission’s (ESIC) Gold Standards accreditation, which underscores its commitment to integrity and safety.

Trained referees oversee every match, ensuring a fair and secure betting environment for players.

Enhancing Admiral’s Market Presence

Admiral’s well-established presence in land-based casinos and its expansive online casino and sportsbook operations are set to benefit significantly from this partnership.

With the addition of over 150,000 high-integrity esports events annually, Admiral is poised to offer an even more diverse and engaging experience for its customers.

Driving Engagement with Innovative Products

The partnership with SIS is expected to drive increased engagement and value for Admiral’s platforms.

SIS’s end-to-end solution for competitive gaming has been proven to elevate the wagering experience, adding up to 10% in value for operators.

Angel Calderon, Head of Sales for LatAm and Iberia at SIS said: “We are delighted that our Competitive Gaming products eSoccer and eBasketball are launching as part of Admiral’s product offering, which is a testament to the high-performance of our end-to-end solution which significantly elevates wagering experiences for bettors. We look forward to working with Admiral and maximising the potential of our engaging product.”

Felipe Ludeña, Managing Director at Admiral added: “Admiral has established itself as one of the leading operators across Europe and we are always looking for new ways to enhance the experiences that we provide. The H2H Global Gaming League™ is a proven product that offers wide appeal to bettors, and we are confident audiences will enjoy the offering.”