Luckia Enters Major Partnership with La Liga for International Promotion
La Liga, Spain’s premier professional football league, has revealed that Luckia, a prominent gaming and entertainment company, will be its principal gaming and entertainment partner. This collaboration marks a significant three-year international sponsorship deal, with Luckia aiming to expand its brand presence in both Spain and Mexico.
Expanding Brand Presence
As part of Grupo EGASA, a well-known Galician gambling conglomerate, Luckia is making its most substantial sponsorship investment to date by aligning with La Liga’s global sponsors, which include major brands like Microsoft, El Corte Inglés, Mahou, and Puma.
The company’s president, José González said: “This agreement reinforces Luckia’s commitment to sports and the promotion of values such as teamwork, perseverance, and excellence, which are typical of football.”
Commitment to Sports and Values
González highlighted that the agreement with La Liga underscores Luckia’s dedication to supporting sports and promoting values such as teamwork, perseverance, and excellence, which are integral to football.
These values will be actively communicated as Luckia begins its promotional activities starting with the La Liga 2024/2025 season.
Promotional Activities and Compliance
Luckia’s promotional strategy will involve various initiatives, including the use of brand ambassadors, exclusive merchandise, ticketing, and extensive online and retail marketing campaigns.
The company has committed to adhering strictly to the regulations governing gambling in both Spain and Mexico, ensuring responsible marketing practices in these key regions.
Digital Integration and International Reach
Luckia will also leverage La Liga’s digital assets, including the La Liga EA Sports competitions and the newly introduced Hypermotion rights, to further engage with audiences in Spain and Mexico.
Jorge de la Vega, CEO of La Liga said: “We are convinced this collaboration will bring us even closer to our followers in Spain and Mexico, and together, we will continue to create a safe and responsible entertainment environment.”
A New Era for Luckia
The sponsorship was further supported by David Plumi, Luckia’s Chief Marketing Officer, who reaffirmed the company’s commitment to promoting safer gambling practices.
He also noted the expansive reach of La Liga’s digital audience, which includes 200 million followers on social media platforms worldwide.
Plumi described the partnership as marking a new era for Luckia, solidifying its status as a leading market player in Spain amidst its ongoing international expansion.
