Date: 13.08.2024

by Adam Dworak

bet365 Launches New Free-to-Play Game ‘Prize Matcher’

bet365 has launched its latest daily-free-to-play game, “Prize Matcher,” developed in collaboration with leading B2B games provider, Incentive Games.

Engaging Gameplay with Daily Rewards

“Prize Matcher” offers an exclusive experience for the bet365 community, now accessible in various regions through the Games & Gaming on Sports platforms.

The game allows players to reveal three tiles daily, collecting symbols throughout the week to earn rewards. Each Monday at 5pm local time, the game’s grid resets, providing new opportunities for players to win.

Unique Features of Prize Matcher

A standout feature of “Prize Matcher” is the Diamond symbol.

Finding this symbol instantly awards players with 5 Free Spins, bypassing the need for symbol matching.

Partnership and Development Insights

Amy O’Donnell, Head of Product at Incentive Games, expressed pride in the collaboration with bet365, stating, “Prize Matcher is a premium free-to-play game and is a testament to the years-strong partnership between Incentive Games and bet365. The game’s new features not only enhance player engagement but also provide bet365 with a versatile tool for customer retention and cross-selling within their gaming portfolio.”

A spokesperson from bet365 also praised the new game. “Yet again Incentive Games have delivered on a brilliant free-to-play product for bet365. With customers able to uncover matching symbols and win Free Spins, Golden Chips or Free Bet Credits, Prize Matcher becomes a welcome addition to our bet365 Games product platform.”