Date: 20.08.2024

by Adam Dworak

Betway Partners with Bologna FC to Expand Global Football Sponsorship

Betway strengthens its presence in European football through a new partnership with Italian Serie A club Bologna FC 1909.

Betway Named Bologna FC’s Global Betting Partner

Betway, a brand in online sports betting and gaming, has entered into a significant partnership with Bologna FC 1909.

As part of this long-term deal, Betway will gain high visibility at Bologna’s home ground, Stadio Renato Dall’Ara, with its branding prominently featured on the LED boards surrounding the pitch.

The partnership also includes several exclusive fan engagement opportunities, such as VIP tickets, meet-and-greets with players, and the chance for fans to experience playing on the pitch.

Responsible Gambling Initiatives

In addition to its commercial benefits, the partnership emphasizes Betway’s commitment to responsible gambling.

The company will provide comprehensive training for Bologna FC’s players and staff, covering important aspects of gambling regulations, potential risks, and support tools.

Statements from Leadership

Neal Menashe, CEO of Super Group, which owns Betway, expressed enthusiasm about the partnership, highlighting Bologna’s legacy in Italian football. “We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles,” said Menashe.

Christoph Winterling, Commercial and Marketing Director at Bologna FC, echoed this sentiment, noting the significance of the collaboration for the club. “We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters,” Winterling commented.