Queen Casino Partners with Borussia Mönchengladbach to Boost Presence in Asia

Exclusive Branding and Visibility Rights

As part of the agreement, Queen Casino, a brand under Lowkey Ltd, will enjoy exclusive branding opportunities during Mönchengladbach’s home matches. These rights include prominent exposure during Bundesliga games, specifically targeted at key markets in Asia. The partnership will also leverage digital platforms, featuring Queen Casino’s brand on the club’s Japanese social media channels, which will play a crucial role in engaging the local fanbase.

In addition to branding, Queen Casino plans to enhance fan interaction by offering unique experiences and exclusive merchandise to Borussia Mönchengladbach supporters. This aspect of the partnership is designed to create deeper connections with fans, particularly in Japan, where the club has a significant following.

Statements from Key Figures

Samuel Deri Divina, Director of Lowkey Ltd, expressed enthusiasm about the partnership, stating, “We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters. This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.”

Philipp Havermann, Head of Internationalisation and Brand Partnerships at Borussia Mönchengladbach, also commented on the deal: “We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.”

This partnership draws parallels to a similar agreement made by VfB Stuttgart with LuckyBlock Casino in July. Both deals emphasize expanding Bundesliga clubs’ presence in Asia, with a focus on increasing brand visibility and fan engagement within the region.