Boldplay Strengthens UK Market Presence with Rank Group Partnership
Boldplay has taken a significant step in expanding its reach in the UK by entering into a partnership with the Rank Group. This collaboration grants Rank Group access to Boldplay’s extensive range of gaming content, including slots, table games, scratch cards, and video bingo.
Expanding the Gaming Portfolio of Rank Group
Through this agreement, Rank Group’s players, particularly at Grosvenor Casino and Mecca Bingo, will now have access to popular titles like the Cam Carter series and the recent hit Sweet Splash. These additions are expected to resonate with Rank Group’s well-established player base, further enriching their entertainment offerings.
Rank Group, a pillar of British entertainment since 1937, will see its already extensive gaming portfolio bolstered by Boldplay’s diverse and engaging content, ensuring that players continue to enjoy innovative and premium gaming experiences.
Strategic Growth for Boldplay
Commenting on the partnership, Valli Fragoso, CEO of Boldplay, highlighted the importance of this deal in the company’s expansion strategy: “Rank Group is one of the most popular and reputable brands in the UK, and we are delighted that our games will soon be exciting their players. This partnership underscores the success of our portfolio and represents a significant step of our growth plan within the UK market.”
A Promising Collaboration
Nolan Frendo, Casino Games Manager at Rank Group, expressed enthusiasm about the partnership, noting: “We’re thrilled to finally have access to Boldplay’s content. We believe this partnership will prove to be as successful for us both as it will be entertaining to our player base. Boldplay’s wide spectrum of games will be sure to capture and enamour the UK market as it deserves.”
