Date: 18.09.2024

by Adam Dworak

SIS Launches Competitive Gaming with Superbet Across Europe and South America

SIS has launched its Competitive Gaming product with Superbet, a major operator in Europe and South America, through the Genius Sports platform. The partnership brings SIS’s innovative H2H Global Gaming League™ eSoccer and eBasketball events to Superbet’s offering.

Expanded Wagering Opportunities

The new collaboration sees Superbet integrate SIS’s full suite of eSports events, with over 150,000 short-form eSoccer and eBasketball matches per year.

These events are designed to maximize engagement and increase margins for operators, making them an appealing addition to Superbet’s already diverse sportsbook.

Superbet, which launched in 2008, has since grown its footprint across Central and Eastern Europe (CEE), establishing itself as a leading operator in Romania, Belgium, Poland, and Serbia.

With this partnership, the Romanian-based operator enhances its portfolio by offering more engaging and frequent betting opportunities, attracting both casual and dedicated bettors.

Unique Competitive Gaming Features

SIS’s Competitive Gaming product, through its H2H Global Gaming League™, features highly skilled professional gamers competing in matches produced entirely in-house in the UK.

This product stands out due to its ESIC Gold Standard accreditation, ensuring unmatched levels of integrity and safety.

Trained referees oversee every contest, providing a secure and fair environment for players and operators alike.

Strengthening the Partnership

Andrew Kelly, Head of Commercial Partnerships at SIS, commented on the deal: “The partnership with Superbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports. Superbet has an impressive footprint, and we look forward to bringing our revolutionary product to bettors throughout this entire region.”

Superbet’s Vision for Growth

Ivan Gojic, Head of Trading Product at Superbet Group, highlighted the importance of the partnership, stating: “Superbet has established a reputation of being a champion of the sports betting industry across the CEE region, due to the unique and immersive experience that we offer to our customers. We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.”