Games Global Enhances Flutter’s UK Portfolio with New Game Launches
Games Global has strengthened its collaboration with Flutter Entertainment by launching a range of its popular gaming titles across Sky Vegas, Sky Bingo, Paddy Power, and Betfair. This move further enhances the online offerings of these leading UK brands, bringing a collection of well-known slot games and table games to a broader audience.
Expansion of Games Global and Flutter Partnership
Games Global is accelerating its partnership with Flutter, a top-tier operator group in the iGaming industry. Following successful integrations with Sky Vegas, Sky Bingo, Paddy Power, and Betfair in the UK, Games Global is set to further enhance these brands’ online platforms.
The latest collaboration introduces a selection of legendary titles, including Immortal Romance™, Gold Blitz™, and Ancient Fortunes: Poseidon Megaways™, alongside several of the supplier’s most popular table games, to the individual operator sites.
The longstanding collaboration between Games Global and Flutter extends beyond the UK, with significant success in the US market. Partners such as PokerStars, Sisal, and FanDuel have benefited from this alliance, enabling Games Global to thrive in one of the region’s most lucrative markets.
Weekly Addition of New Titles
As part of the latest agreement, Games Global will introduce additional titles to Flutter’s brands on a weekly basis during the initial launch phase. This strategy aims to showcase the full immersive potential of Games Global’s portfolio to a wide audience. The consistent rollout of new games is designed to keep the gaming experience fresh and engaging for players, ensuring sustained interest and participation.
In addition to expanding the existing content library, Games Global will develop several bespoke games tailored specifically for Flutter’s brands. The first of these exclusive titles, Sky Vegas Gold Blitz™, is set to be launched shortly. These custom games are intended to help operators differentiate themselves in a crowded market, attracting new audiences and enhancing player loyalty through unique and engaging gaming experiences.
Statements from Industry Leaders
Rupert Dix, Interim Chief Revenue Officer at Games Global, expressed enthusiasm about the enhanced partnership: “We have enjoyed a wonderful partnership with Flutter and we are delighted to take this to the next-level. By launching legendary content with a number of its tier-one brands in the UK, one of our core markets, there promises to be a wealth of opportunity to maximise player engagement and we are excited to deliver these immersive experiences together.”
Roisin Hogan, Commercial Director at Flutter UK&I, highlighted the significance of the new game launches: “We take great pride in elevating the offering of our individual brands and launching a selection of Games Global’s portfolio in the UK will significantly boost our product which is trusted to deliver exciting experiences to players around the world. The broad range of titles added, including exclusive games, will further enhance our online casinos and ensure audiences are presented with an unrivalled range of content.”
