Jelly Entertainment Expands Reach Through Scientific Games Partnership
Jelly Entertainment, a UK-based B2B supplier of online gaming content, has entered into a new distribution agreement with global gaming provider Scientific Games. This collaboration allows Jelly’s game portfolio to be distributed via Scientific Games’ extensive content platform, significantly enhancing Jelly’s reach in major markets, including Europe and North America.
Leveraging Scientific Games’ Global Network
With a robust presence in over 50 countries, Scientific Games is a dominant player in the gaming industry, providing digital and retail lottery services to over 150 lotteries worldwide. This partnership enables Jelly to tap into Scientific Games’ established infrastructure, aiming to reach a broader audience through its platform.
Jelly Entertainment, known for its popular game series such as CleoPatrick and Big Benji, is expected to benefit from this new distribution channel. The company aims to introduce its innovative titles to a wider range of players, leveraging the global footprint of Scientific Games.
Key Executive Insights
Salva Lima, Chief Commercial Officer at Jelly Entertainment, emphasized the significance of the deal: “We are very excited to be partnering with Scientific Games; it is an agreement that will allow us to expand our reach and get our games into the hands of more players across various markets.”
Meanwhile, Steve Hickson, VP of Digital Games at Scientific Games, shared the company’s perspective on the partnership: “At Scientific Games, we strive to bring our customers the finest and most innovative gaming content, and partnering with Jelly aligns perfectly with our goal of giving our players more exciting games to enjoy.”
Earlier in 2024, Jelly Entertainment expanded its reach into South America through a collaboration with Blokotech, introducing its games to regulated markets in countries such as Peru, Venezuela, and Paraguay. Titles like CleoPatrick and Muertos Fortune were among the games launched in these new markets.
