EveryMatrix expands portfolio with acquisition of DeepCI

EveryMatrix, a leading provider of iGaming solutions, has announced its acquisition of DeepCI, a unique and data-driven betting and gaming affiliate optimization service. The acquisition was finalized on July 1st, 2023, and the DeepCI team will be integrated into EveryMatrix’s operations immediately.

Remarkable growth

Founded in 2020 by Riaan de Jager and Lewis Civin, DeepCI has experienced rapid growth, catering to some of the world’s largest betting and gaming brands, including bet365, 888.com, Betway, and Betsson. The company’s proprietary technology monitors tens of thousands of affiliate sites globally, enabling it to identify the presence and effectiveness of gaming brands on each page and in each market. DeepCI provides actionable recommendations to operators based on this data, empowering them to optimize their performance and generate revenue quickly.

DeepCI’s remarkable growth has already led to profitability, and Lewis Civin, CEO of DeepCI, will continue to manage the business as an independent part of the EveryMatrix Group.

Data-driven product

Ebbe Groes, CEO of EveryMatrix, expressed his enthusiasm for the acquisition, stating, “DeepCI is a business we have admired for a long time, and we’re very pleased to now be able to welcome the team into the EveryMatrix Group. DeepCI’s data-driven tools are unique to our industry, their commercial success is similarly remarkable, and their product will bring significant benefits to our customers. Further, there are strong synergies with our similarly successful affiliate management product, PartnerMatrix.”

Lewis Civin, Co-founder and CEO of DeepCI, expressed excitement about joining the EveryMatrix Group, highlighting the positive impact their data-driven product has made on iGaming brands worldwide. Civin also mentioned an exciting roadmap of complementary tools that will bring even more value to customers. He added, “The team and I are delighted to be joining the EveryMatrix Group. Our integration into this rapid growth business will enable us to further accelerate our development, create more innovative and disruptive tools in a faster timeframe, and leverage the vast knowledge, expertise, and mutually beneficial technologies available within EveryMatrix.”

The acquisition of DeepCI enhances EveryMatrix’s portfolio and strengthens its position as a leading provider of comprehensive iGaming solutions. With the integration of DeepCI’s data-driven tools, EveryMatrix aims to deliver even greater value to its customers and drive innovation in the industry.