13.02.2024

by Antoni Majewski

AdmiralBet Set to Enter the Polish Betting Market

AdmiralBet, an Austrian-based betting operator and part of the renowned NOVOMATIC gaming group, has officially secured a license from the Polish Ministry of Finance, marking its entry into the Polish betting scene.

Admiral Bet Poland

Expanding Footprint in Poland

With roots tracing back to the 1980s, the NOVOMATIC group has been a prominent figure in the global gaming industry, primarily focusing on casino software provision. The group’s journey in Poland began 25 years ago with the establishment of a local subsidiary, initially concentrating on the land-based casino market. In a strategic move to broaden its market presence, NOVOMATIC has now ventured into the online betting sphere through its AdmiralBet brand.

Last week, NOVOBET’s AdmiralBet received the green light from the Polish Ministry of Finance to operate online betting services. This development introduces a new contender in the Polish betting market, promising to offer diverse betting options to Polish consumers.

Anticipating AdmiralBet’s Launch

AdmiralBet’s services will be accessible via dedicated website, although the website currently does not display any specific launch information. The brand enjoys success in several European markets, including Germany, Serbia, Italy, and Austria, showcasing its potential to make a significant impact in Poland.

While the official launch date in Poland remains under wraps, industry speculation suggests that AdmiralBet may commence operations before the upcoming European Football Championships.

Commentary: A New Chapter for Polish Betting Enthusiasts

AdmiralBet’s entry into the Polish betting market underlines NOVOMATIC’s commitment to expanding its service offerings and leveraging its extensive experience in the gaming industry.

This move not only diversifies the betting options available to Polish consumers but also intensifies competition among operators, potentially leading to enhanced services and innovations in the betting landscape. As AdmiralBet prepares for its Polish debut, the betting community eagerly awaits the unique experiences and opportunities this new player will bring to

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