Alex Green to Lead ZEAL’s Online Games Expansion as New VP
Alex Green is set to join ZEAL as Vice President of Games in mid-September, where he will oversee the company’s growing online games business. Green brings two decades of experience in the lottery industry, having worked with both Camelot and Allwyn UK.
Extensive Experience in the Lottery Industry
Alex Green has a strong track record in the lottery sector, where he spent the past 20 years in various leadership roles. His experience includes working for the former UK National Lottery operator, Camelot, and most recently for Allwyn UK, the current official operator.
Over his career, Green has demonstrated success in driving revenue growth through strategic planning, product development, and commercial management. In his latest role, Green led Allwyn UK’s Channel Operations team, managing 240 employees.
Expressing his enthusiasm for the new role, Green said, “I am very much looking forward to assuming responsibility for ZEAL’s online games business. ZEAL has already achieved great success in the relatively short time since launching online games, and I look forward to working with the team to strategically grow revenues.”
ZEAL Leadership Welcomes Green’s Expertise
ZEAL’s CEO, Helmut Becker, praised Green’s appointment, noting his extensive experience in the lottery and online gaming industries. “Alex Green is a renowned industry expert with considerable experience and extensive knowledge in the lottery and online games environment. His function as an expert for online games in the lottery environment is exactly what we need to establish ourselves in the market in the medium and long term, and to grow our business sustainably”, he stated.
“We are proud to have exactly the right candidate on board in Alex to help our games business achieve even stronger growth with a unique value proposition”, he added.
