Altenar Strengthens Global Strategy with New Sales Director Sam Hill

Hill brings nearly 15 years of industry experience to Altenar, signaling the company’s intent to broaden its global reach.

A Seasoned Veteran Joins Altenar

Starting his career in the betting industry in 2010, Sam Hill has progressively climbed the ranks, previously holding key positions such as Business Development Director at Betgenius, Head of B2B Sales at BetVictor, and Senior Sales Director at IMG.

In his new role at Altenar, Hill will lead the sales team with a focus on securing high-profile partnerships worldwide, especially in promising markets like Latin America and Europe.

Strategic Goals and Vision

Upon his appointment, Hill expressed enthusiasm for his new role, having previously interacted with Altenar as a client. “I have worked closely with Altenar in the past in terms of data and streaming and have always liked what the company has been doing,” said Hill.

“I have seen their growth first-hand and I am very pleased to be a part of the team moving forward. Altenar is currently going through a really good moment and there are lots of exciting opportunities for growth. The challenge for me is to bring in high-value customers and play a part in improving relationships with existing suppliers and that is a huge attraction for me.”

Leadership’s Outlook

Charlie Williams, Commercial Director at Altenar, also commented on this strategic hire: “We are excited to have a knowledgeable, well-respected, industry veteran such as Sam Hill join the sales team. His wealth of experience will further accelerate our business growth and help us continue our journey into new markets. Sam’s understanding of the industry landscape and his passion for data will contribute to continuous improvements across our product offering and deliver added value to new and existing clients. I look forward to working with Sam and celebrating the many successes that we have in front of us as a sales team.”

Our Comment on the Article

Sam Hill’s appointment as Sales Director marks a pivotal moment for Altenar as it continues to expand its influence in the global iGaming and sports betting markets. His extensive background and strategic insight are poised to lead Altenar towards greater innovation, customer engagement, and market penetration.