Date: 18.12.2023

by Mateusz Mazur

Anna Johnson Appointed as New CEO of Svenska Spel

Svenska Spel, a prominent name in the Swedish gaming industry, has announced a significant change in its leadership.

The company’s board has appointed Anna Johnson as the new CEO and Group President, with her tenure commencing no later than June 2024. She succeeds Patrik Hofbauer in this pivotal role, marking a new era in the company’s history.

Background of Anna Johnson

Anna Johnson, aged 50, currently holds the position of partner and CEO at Grant Thornton Sweden. As an authorized auditor, her journey with Grant Thornton has been extensive and impressive, dating back to 1998.

Over the years, Johnson has climbed the ranks within the organization, serving as CEO for the last seven years. Her academic background is equally notable, holding a Master’s degree in Economics from Mid Sweden University in Östersund.

Leadership and Achievements

Johnson’s leadership style is particularly noteworthy for its focus on inclusivity and team-building, which has driven profitable growth over the years. Her drive and curiosity are seen as key attributes for leading Svenska Spel forward.

Under her leadership, the company is expected to continue offering sustainable gaming experiences that contribute positively to Swedish society and sports.

Erik Strand, the Chairman of Svenska Spel’s Board, expressed his enthusiasm about working with Johnson and her team. He highlighted the significant transformations the company has undergone in recent years, positioning it well for future success.

Anna Johnson’s Vision for Svenska Spel

Expressing her gratitude and humility for the trust placed in her, Johnson sees her new role as a fantastic opportunity. She recognizes Svenska Spel’s strong brand identity as Sweden’s national gaming company and its potential in promoting sustainable gaming. Her vision includes continuing the company’s transformation journey and achieving further successes.

The announcement comes as current CEO Patrik Hofbauer prepares to take on a new role as CEO and Group President of Telia Company from February 1, 2024. Until Johnson assumes her position, Erik Strand will serve as the interim CEO.

Our Comment on the Article

Anna Johnson’s appointment as the CEO of Svenska Spel marks a significant milestone in the company’s evolution. Her proven track record of inclusive leadership and strategic growth at Grant Thornton bodes well for her new role.

With the gaming industry constantly evolving, Johnson’s fresh perspective and innovative approach could be exactly what Svenska Spel needs to navigate the challenges ahead.

Her focus on sustainable and responsible gaming is particularly commendable, aligning with the broader industry trends towards ethical and community-focused gaming practices.

As the industry watches, Anna Johnson’s tenure at Svenska Spel could set new benchmarks for leadership and innovation in the gaming world.