22.11.2023

by Mateusz Mazur

Bet365 Expands US Operations with Launch in Louisiana

In a strategic move to expand its footprint in the United States, Bet365, a leading online gambling operator, has announced the launch of its sportsbook product in Louisiana.

This development marks a significant step in Bet365’s growth across the U.S., where it is already established in six other states.

Diverse Betting Options for Louisiana Players

Louisiana residents now have the opportunity to access Bet365’s extensive betting options through its website or by downloading the sportsbook app.

The platform offers a wide range of betting events, including major leagues like the NFL, NBA, NHL, and MLB. Additionally, Bet365 provides the added feature of live streaming for select events, enhancing the betting experience for users.

Bet365’s Growing Presence in the US Market

With its latest launch in Louisiana, Bet365 solidifies its presence in the U.S., joining Colorado, Iowa, Kentucky, New Jersey, Ohio, and Virginia in its operational map.

This expansion reflects Bet365’s commitment to broadening its reach in the American sports betting market.

A Bet365 spokesperson expressed excitement about entering the Louisiana market, noting the state’s rich cultural heritage and festive spirit. They emphasized the accessibility of Bet365’s offerings, from Shreveport to New Orleans, highlighting features like bet boosts, a fast in-game experience, and unique same game parlays.

Louisiana’s Record-Breaking Betting Month

The launch coincides with Louisiana achieving record highs in sports betting handle and revenue. October saw the state’s players wagering a historic $308.6 million on sports, with the majority being online bets. Gross revenue in the same month soared by 63.5% year-on-year to an all-time high of $43.3 million.

A breakdown of the revenue figures shows that online gross revenue contributed $40.1 million, while retail betting accounted for $4.4 million. The state’s adjusted revenue, considering promotional bets, stood at $42.5 million. This figure indicates the growing popularity and engagement of players in Louisiana’s sports betting market.

Our Comment on the Article

Bet365’s expansion into Louisiana is a notable development in the U.S. sports betting landscape, signifying the company’s ambition to capture a larger share of the American market.

This move taps into Louisiana’s vibrant sports culture and aligns with the state’s recent surge in betting activity. Bet365’s comprehensive betting options and innovative features like live streaming and same game parlays cater to the diverse preferences of Louisiana bettors.

This expansion is indicative of the growing acceptance and integration of online sports betting in the U.S., a trend that Bet365 seems keen to capitalize on.

 

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