bet365 Signs Landmark Sponsorship Deal with UEFA Champions League

First Sports Betting Partner for Europe’s Top Football Competition

bet365 has become the first official sports betting partner of the UEFA Champions League.

The sponsorship agreement, which spans three years, covers the men’s competition and includes extensive brand exposure through perimeter LED boards, media backdrops, and UEFA’s digital platforms.

Enhancing Fan Engagement with Ticket Giveaways

As part of the launch, bet365 will participate in one of the largest ticket giveaways in Champions League history, providing thousands of fans with exclusive access to coveted match seats.

Commitment to Responsible Gaming

UEFA’s Director of Marketing, Guy-Laurent Epstein, praised the partnership.

“We are thrilled to welcome bet365 as an official global sponsor of the UEFA Champions League, uniting the world’s most prestigious club football competition with millions of passionate fans around the globe.

“As one of the leading online sports betting brands, with over 100 million customers, bet365 is dedicated to enhancing the excitement of sport while promoting responsible gaming practices. We look forward to a successful partnership that not only elevates the experience for our fans but also supports efforts to protect the integrity of the sport.”

A Natural Fit for bet365

Alex Sefton, Global Chief Marketing Officer of bet365, expressed pride in joining the ranks of UEFA Champions League sponsors.

“As the first sports betting brand to sponsor the UEFA Champions League, we’re delighted to be joining a roster of high-profile premier brand partners at such an exciting time for the competition.

“bet365 has a long and successful football heritage and this prestigious partnership reflects our commitment to giving fans ‘Never Ordinary’ experiences.”