23.02.2024

by Mateusz Mazur

Betby and Bad Hombre Gaming Elevate Partnership with AI Sportsbook Innovations

In a significant stride towards technological advancement in sports betting, Betby, a trailblazer in sports betting solutions, has expanded its collaboration with Bad Hombre Gaming.

This enhancement is marked by the launch of multiple betting brands and the integration of Betby’s cutting-edge AI-based sportsbook tools across all brands fostered by this partnership.

Expansion of Brand Portfolio

Bad Hombre Gaming, renowned for its next-gen casino platform with a specialization in crypto payments, leverages Betby’s sportsbook platform along with the Betby.Games eSports odds feed.

This synergy has powered over 15 brands, and the portfolio is set to grow with the introduction of three additional brands, all powered by Betby’s sportsbook solution. This expansion reflects the dynamic and evolving nature of the sports betting landscape, catering to a diverse range of user preferences.

Innovative AI Labs Tools Roll-out

In conjunction with the brand launches, Bad Hombre Gaming announced plans to implement Betby’s AI Labs tools across its partner network.

Unveiled in London, these AI-powered sportsbook tools are designed to revolutionize betting experiences through advanced functionalities such as churn and Lifetime Value (LTV) prediction, bet recommendation, automated risk management, and an intuitive BI Reporting system.

These innovations underscore a shift towards more personalized, secure, and efficient betting operations.

Empowering Betting Experiences

Christian Vuchev, Head of Operations at Bad Hombre Gaming, expressed enthusiasm about integrating Betby’s AI Labs tools, stating, “These tools will empower Bad Hombre Gaming to enhance the overall betting experiences through personalized features, predicting and reducing churn rates, and identifying high-value players in a reduced timeframe.” The focus on improving operational performance and ensuring the swift detection of suspicious activities highlights a commitment to maintaining integrity within the betting ecosystem.

Chris Nicolopoulos, Chief Commercial Officer at Betby, remarked on the reinforced partnership, noting, “In Bad Hombre Gaming we have found a partner with whom we share common values and ambitions.” This statement reflects the synergy between the two entities, both dedicated to pushing the boundaries of what’s possible in sports betting through technological innovation and shared strategic vision.

Our Comment on the Enhanced Collaboration

The fortified partnership between Betby and Bad Hombre Gaming, characterized by the launch of new betting brands and the deployment of AI-based sportsbook tools, represents a significant leap forward for the sports betting industry.

By embracing AI and machine learning, the duo is setting new standards for personalized and secure betting experiences, ensuring that the sector remains at the forefront of technological advancement. This collaboration not only benefits the operators but also enriches the betting landscape for users worldwide, promising a future where innovation continues to drive growth and user satisfaction.

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