Date: 22.08.2024

by Sebastian Warowny

BETER Partners with Codere to Supply ESportsBattle Tournaments

BETER, a provider of betting content and data focused on engaging the next generation of players, has secured partnership with Codere. This deal will see BETER supplying Codere with its popular ESportsBattle tournaments.

ESportsBattle Tournaments

Codere is a dominant online and retail sportsbook operator, renowned in Spain and Latin America. With a broad and loyal customer base, Codere continues to expand its portfolio with quality content to enhance player engagement and betting experiences.

BETER’s ESportsBattle tournaments have set a new standard for esports betting, offering over 35,000 events each month and providing up to 50 markets per event. With 24/7 live streaming and an average operator margin of over 7.5%, the tournaments offer continuous action and a reliable source of revenue. Codere will initially feature eFootball and eBasketball tournaments, with the option to introduce other disciplines, such as eHockey and CS2, in the future.

Statements from Industry Leaders

Gal Ehrlich, CEO at BETER, shared his enthusiasm for the partnership, stating, “We are delighted to add Codere to our growing roster of big-name operators using our fast-betting content to engage the next generation of players and deliver the betting experiences they are seeking.”

Chuck Robinson, CRO at BETER, emphasized the importance of the collaboration, noting, “Codere is a high calibre operator with large, loyal player bases in competitive markets such as Europe and LatAm. At the heart of its offering is quality content, and this deal ensures it can offer proven fast-betting content to its players.”

On Codere’s side, Sergio Garcia, Sportsbook Operations Manager, expressed confidence in the new content, saying, “BETER has quickly become the leading provider of fast-betting content, and we absolutely wanted to leverage the demand for its ESportsBattle series by offering it to our players.”