Date: 26.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:44

BetMGM and Sportradar Join Forces Leveraging NBA Data

BetMGM, a frontrunner in the sports betting and iGaming sphere, has unveiled its latest partnership with data giant Sportradar, known for its exclusive NBA optical tracking data.

This collaboration marks the first occasion where BetMGM will harness next-gen offerings from Sportradar that utilize this unique NBA data. As a result, BetMGM is poised to significantly expand its prop markets, in-play betting, and its same-game parlay suite.

Statements from the Leaders

Jarrod Schwarz, the Chief Product Officer at BetMGM expressed optimism about the future, stating, “Sportradar’s league data has enabled BetMGM to enhance our product offerings since we first partnered with them in 2018. We expect the upcoming NBA season to be outstanding and look forward to leveraging this data for years to come.”

Eduard Blonk, holding the reins as the Chief Commercial Officer at Sportradar, chimed in, stating, “We’re pleased our value-add products and services will unlock the potential of NBA optical tracking data for BetMGM, while supporting the return-on-investment of our partnership with the NBA.”

Our Comment on the Article

This strategic partnership between BetMGM and Sportradar signals a promising evolution in the world of sports betting. Leveraging unique NBA optical tracking data could revolutionize user experiences and betting options. Both companies seem to have a clear vision for their shared future, making this collaboration one to watch closely. The upcoming NBA season may very well set new standards in the betting arena, courtesy of this dynamic duo.

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