05.01.2024

by Antoni Majewski

BetMGM Becomes the New Title Sponsor for Premier League Darts 2024

Premier League Darts, in collaboration with LeoVegas Group, announces a significant change for the 2024 season. BetMGM is set to take the center stage as the new title sponsor, marking a new chapter in the tournament’s history.

The BetMGM Premier League: A European Tour

The BetMGM Premier League, organized by the Professional Darts Corporation (PDC), promises an exciting journey across Europe. From February to May, eight players will compete across 17 nights in various cities, vying for a grand prize of £1 million. The tour will kick off in Cardiff and include stops in major European cities like Berlin, Glasgow, and Dublin, culminating in the Play-Offs in London.

Leadership Perspectives on the Partnership

Sam Behar, Director of UK/IRE and Sponsorship at LeoVegas Group, expressed excitement about partnering with Premier League Darts. He anticipates an action-packed year for both BetMGM and the PDC.

PDC Chief Executive Matt Porter highlighted the significance of this partnership. He noted the Premier League’s vast live and global TV audience and is delighted to welcome BetMGM as the new title sponsor.

Celebrating 20 Years of Premier League Darts

This year marks the 20th staging of the Premier League, an event that has become increasingly popular. With the standard of entertainment in PDC events rising, this season is particularly anticipated.

The Innovative Eight-Player, Nightly Knockout Format

Entering its third year, the eight-player, nightly knockout format of the Premier League Darts continues to add excitement and competitiveness to the tournament. The PDC is eager to work alongside BetMGM to promote this far-reaching event.

LeoVegas Group’s Expanding Sponsorship Portfolio

LeoVegas Group, known for its partnerships with football clubs like Manchester City and FC Internazionale Milano, is diversifying its sports sponsorship activities. The addition of darts to its portfolio represents a strategic expansion in the world of sports sponsorships.

Conclusion: A Milestone in Sports Sponsorship

The partnership between BetMGM and Premier League Darts is a milestone in sports sponsorships, combining the thrill of darts with the strategic vision of BetMGM. This collaboration is set to enhance the visibility and excitement of the Premier League Darts, promising a memorable 2024 season.

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