BetMGM Partners with Revolutionary Racing for Kentucky Sports Betting Launch

BetMGM, a prominent sports betting and iGaming operator, has announced a market access agreement with Revolutionary Racing Kentucky (RRKY) to bring its online and retail sports betting platform to Kentucky once legalized sports betting is launched. The partnership also includes plans to open a retail BetMGM Sportsbook at Sandy’s Racing & Gaming, a gaming and entertainment facility in Ashland.

BetMGM goes live in Kentucky

BetMGM will provide online sports betting services in Kentucky as soon as the regulated market is established, pending licensure and regulatory approval. The partnership will also see the launch of a retail BetMGM Sportsbook with RRKY at Sandy’s Racing & Gaming later this year.

Prentice Salter, CEO of Revolutionary Racing, expressed confidence in the partnership with BetMGM, stating “We promised to bring a world-class facility to Ashland and wanted a world-class partner for online sports wagering across the Commonwealth and at our sportsbook lounge. We’ve got that with BetMGM.”

Importance of social responsibility

BetMGM emphasizes responsible gambling education as they expand into new markets. The company offers resources to help customers play responsibly, including GameSense, a program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. This initiative complements BetMGM’s existing responsible gambling tools, ensuring customers have an entertaining and safe digital experience.

Adam Greenblatt, BetMGM CEO, highlighted Kentucky’s rich sports history and passionate fan base: “Kentucky has a rich history in sports and a passionate fan base. Revolutionary Racing is an ideal partner, enabling us to deliver an entertaining and responsible gaming experience while investing in the state through job creation and tax revenue.”