BetMGM Secures Tottenham Hotspur Training Kit Sponsorship
BetMGM is set to enhance its brand visibility in the Premier League by becoming the official training wear partner of Tottenham Hotspur, starting next season. BetMGM will replace Getir, the Turkey-based food delivery service that has been the training kit sponsor since the 2021/22 season.
Strategic Expansion in the Premier League
The new deal with Tottenham Hotspur underscores BetMGM’s aggressive marketing strategy and commitment to expanding its footprint in the UK. This move adds to a growing list of Premier League partnerships, including ties with Newcastle United, Manchester City, and Wolverhampton Wanderers.
Through these strategic alliances, BetMGM aims to leverage the Premier League’s vast global reach and popularity, enhancing its market presence significantly.
Building a Strong Sports Branding Presence
In a discussion with SBC Leaders, Sam Behar, UK Director of BetMGM, emphasized the strategic importance of these partnerships.
“We’ve committed to establishing ourselves as a reputable and significant presence, especially in the realm of sports, particularly football. And there’s arguably no league with greater reach or commercial potential than the Premier League,” Behar stated, highlighting the immense commercial benefits and brand visibility these associations bring.
Beyond Football: Expanding Influence
BetMGM is also making notable strides beyond football by enhancing its casino operations through high-profile endorsements.
A noteworthy collaboration includes an ambassadorial deal with comedian Chris Rock, aiming to bring a fresh surge of energy to the industry.
