12.02.2024

by Antoni Majewski

BetMGM Strikes Exclusive Partnership with X, Revolutionizing Social Media Betting

BetMGM, a prominent player in the sports betting and iGaming industry, has unveiled a groundbreaking partnership with X, establishing itself as the social media platform’s sole Live Odds Sports Betting collaborator. This innovative alliance between a leading social media brand and a premier sports betting operator will seamlessly integrate BetMGM’s odds and branding into X, with direct links to BetMGM’s website and app embedded in each game.

Adam Greenblatt, CEO of BetMGM, expressed excitement about the partnership, stating, “X is the epicenter of sports discussions around the clock. Being directly accessible within this forum presents an unprecedented opportunity to engage with a passionate and active audience. We’re eager to contribute insights and content that enrich the platform’s sports interactions.”

Accessing BetMGM’s Latest Odds on X

In the United States, X users can now access BetMGM’s latest betting odds on professional football, with coverage of major professional and college sports slated to roll out in the coming weeks. The user-friendly interface allows for seamless navigation, with each game linking directly to BetMGM’s app or website. As the partnership progresses, the integration is expected to evolve further, enhancing functionality and user experience.

Linda Yaccarino, CEO of X, emphasized the significance of the collaboration, remarking, “Sports never sleep on X, and now, with our strategic partnership with BetMGM, fans are practically in the front row. We’re bringing sports enthusiasts on X even closer to the action, enabling them to cheer and now bet on their favorite teams.”

Promoting Responsible Gaming: BetMGM’s Commitment

As BetMGM continues its expansion into new markets, responsible gaming remains a top priority. The company is committed to promoting responsible gambling practices and offers resources to help customers play responsibly.

This includes GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Integrated within BetMGM’s platforms, customers can access the same GameSense experience available at MGM Resorts properties nationwide, ensuring a safe and enjoyable digital gaming environment.

Our Comment on the Article

The collaboration between BetMGM and X represents a significant milestone in the convergence of sports entertainment and betting. By integrating live odds directly into a popular social media platform, both companies are poised to revolutionize how fans engage with sports content. This partnership not only expands the reach of BetMGM but also enhances the user experience on X, creating new opportunities for interaction and entertainment within the sports community. As the integration continues to evolve, it will be fascinating to observe the impact on user engagement and the broader sports betting landscape.

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