Date: 02.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:48

Betnacional Expands Sports Broadcasting Footprint Through Partnerships

Betnacional, a prominent player in the sports betting industry, is making significant inroads into sports broadcasting through strategic partnerships.


Recently, the company inked an agreement with the Official TV of the Pernambuco Football Federation (TV FPF) to broadcast the Pernambucano Women’s Championship, Series A2, and Series A3 starting this year. The deal also extends to cover the 2024 season, marking a new era in sports coverage.

“Naming Rights” and More

As part of this exciting collaboration, TV FPF will undergo a transformation and be rebranded as TV FPF Betnacional. The partnership goes beyond just a name change; it involves the integration of Betnacional’s presence through institutional videos and calls during the broadcast of matches in these competitions. This strategic move aims to enhance the viewer experience and deliver comprehensive coverage.

The partnership between TV FPF and Betnacional kicked off last weekend, allowing fans to witness the beginning of this collaboration during the matches between Íbis x Jaguar and Vera Cruz x Atlético Torres for Série A2, as well as Ferroviário x Sport for Pernambucano Feminino. Betnacional’s involvement was palpable, indicating a promising start to this venture.

Expanding Sponsorship Reach

Betnacional’s influence in sports broadcasting doesn’t stop there. The company has also secured naming rights for TV Sport, Sport Recife’s official YouTube channel. In line with this agreement, the platform has been rebranded as TV Sport Betnacional, reflecting a mutually beneficial partnership with the sports betting company.

This isn’t the first collaboration between Betnacional and Sport Recife. Since the beginning of 2021, the Betnacional brand has proudly adorned the red and black uniforms of the club, serving as the master sponsor. This long-standing commitment demonstrates the company’s dedication to supporting sports at various levels.

Betnacional’s strategic partnerships in sports broadcasting and sponsorship signify its growing presence and commitment to delivering comprehensive sports experiences to fans and viewers.


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