27.06.2023

by Mateusz Mazur

Betsson becomes main sponsor of club Atletico Boca Juniors

Leading sports betting and online casino operator, Betsson, has announced a strategic alliance with Club Atletico Boca Juniors, solidifying its position as the team’s main sponsor until the end of 2024.

Betsson’s logo on Boca jerseys

Starting from June 29, 2023, the iconic Boca jersey will proudly display the logo of the Swedish brand on the upper front of both the men’s and women’s first-division football shirts for all local and international matches.

The agreement, signed on Monday morning, involved the participation of Jorge Amor Ameal, President of Boca Juniors, Jesper Svensson and Ronni Hartvig, CEO and CCO of Betsson Group, and Maximiliano Bellio, Betsson’s Country Manager for Argentina.

Drawing upon its extensive experience and expertise in the online entertainment industry, Betsson is dedicated to providing Boca Juniors fans with thrilling and exclusive experiences. Furthermore, the Swedish company has committed to actively collaborating with the club to implement social initiatives within the local community.

The main sponsor of the Riquelme’s farewell game

Jesper Svensson, CEO of Betsson Group, described the partnership as “historic” and emphasized Boca’s status as the most esteemed team in South American football: “It has been home to legendary players like Diego Maradona, who alongside other remarkable players, has elevated Boca to an iconic team globally. By sponsoring Boca, we are partnering with the most recognised sports brand in Latin America, thereby strengthening our rapid and consistent expansion in the region,”

Maximiliano Bellio, Betsson’s Country Manager for Argentina, revealed that the Betsson logo will make its debut on Boca Juniors’ jerseys on June 29, coinciding with their match against Monagas on the final day of the Copa Libertadores de America group stage.

Ronni Hartvig, Chief Commercial Officer of Betsson Group, expressed excitement about the alliance, highlighting that it will mark a significant milestone for Betsson in the region: “It will accelerate the exposure of our brand throughout Latin America and beyond. We are excited to enter into a partnership with a club that transcends borders, boasting of millions of supporters and fans all around the world,”

The Boca Juniors and Betsson alliance began on a highly favourable note on Sunday, June 25, when the bookmaker served as the main sponsor for the legendary Juan Román Riquelme’s farewell match, featuring the presence of Lionel Messi.

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