Date: 02.10.2023

by Mateusz Mazur

Last update: 25.11.2023 10:48

Betsson Expands into the French Sports Betting Market through Joint Venture

Betsson, the renowned global gaming operator, is gearing up to make its mark in the French sports betting arena. This strategic move is the result of a successful joint venture with a local partner, positioning Betsson closer to the heart of the French sports betting scene.

Betsson Expands into the French Sports Betting Market through Joint Venture iGamingExpress

The official launch of Betsson’s flagship brand in France is eagerly anticipated and is slated to take place in the fourth quarter of 2023.

A Strategic Leap with Local Expertise

Pontus Lindwall, the President, and CEO of Betsson AB, expressed his satisfaction with the company’s achievement: “I’m pleased that Betsson has obtained a license to offer sports betting in France, which is an important gaming market in Europe with great long-term potential for online gaming. By combining our knowledge and experience as a global gaming operator with the local expertise of our partner, we can offer an unbeatable customer experience in sports betting in France.”

Betsson’s strategic focus on geographic diversification is taking another positive step with this entry into the regulated French sports betting market. This development underscores Betsson Group’s commitment to delivering exceptional gaming experiences on a global scale, leveraging six decades of international experience together with the proficiency and insights of a local partner.

A Winning Formula for Success

Betsson’s sportsbook in France will be powered by Sportradar, further supported by a robust Player Account Management system provided by OMEGA Systems. Notably, the sportsbook will also incorporate a range of innovative, user-friendly enhancements developed by Goma Development, all aimed at elevating the betting experience to new heights.

Nadir Ounissi, Partner of Betsson France SA, expressed his enthusiasm for the project: “We have been following the development in the French market for some time and felt we could contribute positively by introducing a different product dimension and player communication. We are collaborating with experienced partners who have given us remarkable support, energy, and creativity throughout this journey. I feel that we have assembled a team of seasoned professionals that are able to position to succeed in this locally regulated market. Our product and content are tailored to recreational players, and we genuinely look forward to offering our betting experience to French players.”

Sabri Tekaya, Managing Director at Betsson France, added, “I am delighted that we have now reached this exciting moment after long and meticulous preparation. France is one of the largest European markets, and the Betsson Group is ambitious about engaging with all French players through its flagship brand. We have worked closely with local legal partners and the ANJ regulator to meet all requirements and ensure our operations achieve their objectives while addressing the current societal concerns related to gaming.”