Date: 08.02.2024

by Mateusz Mazur

Better Collective Seals Acquisition of Playmaker Capital

Better Collective has triumphantly concluded its acquisition of Playmaker Capital, a prominent digital sports media conglomerate based in Toronto.

This strategic move not only enhances Better Collective’s influence in the Americas but also signifies a pivotal expansion in its corporate portfolio. The acquisition led to an increase in Better Collective’s share capital by EUR 17,554.29, resulting in the issuance of 1,755,429 new ordinary shares. This development propels Better Collective towards updating its financial targets for 2027, reflecting the anticipated synergies and growth prospects stemming from this acquisition.

Strategic Implications of the Acquisition

Playmaker Capital, now a wholly owned subsidiary of Better Collective, operates a robust portfolio of sports media brands across the Americas. The acquisition terms involved a mix of cash and Better Collective shares, providing diverse options for Playmaker Capital shareholders. Notably, Jordan Gnat, CEO of Playmaker Capital, and significant shareholders like Relay Ventures have opted for a combination of cash and share consideration, reinforcing their confidence in the merged entity’s future.

With the completion of the acquisition, Playmaker Capital’s shares are expected to be delisted from the TSX Venture Exchange, marking a new chapter in its corporate journey. This merger is anticipated to enhance Better Collective’s financial performance, with Playmaker Capital being integrated into its financials from February 6th, 2024.

Leadership Perspectives

Jesper Søgaard, CEO of Better Collective, expressed excitement over the acquisition, envisioning a strengthened position in the digital sports media landscape. “I am truly excited for the completion of the acquisition of Playmaker Capital which marks a significant step towards our vision of becoming the leading digital sports media group,” Søgaard stated, highlighting the synergy and future prospects of the combined entities.

Jordan Gnat mirrored this enthusiasm, highlighting the cultural synergy and shared vision between the two entities. “Today the Playmaker family begins the next phase of our journey by joining the Better Collective family,” Gnat remarked, emphasizing the strategic alignment and mutual ambitions of the two companies.

This union is anticipated to catalyze Better Collective’s ambition to dominate the digital sports media sector globally, especially in strategic markets like South America. The revised 2027 financial targets reflect a more focused EBITDA margin of 35-40%, underscoring the anticipated efficiency and synergy gains from the acquisition.

Our Comment on the Article

The acquisition of Playmaker Capital by Better Collective is a strategic maneuver that underscores the evolving dynamics within the iGaming and digital sports media industry. By combining forces, Better Collective and Playmaker Capital are set to redefine industry standards, leveraging their collective expertise to drive growth and innovation. This merger not only expands Better Collective’s footprint in key markets but also aligns with its vision of becoming a global leader in digital sports media. The enthusiastic outlook shared by the leadership of both companies promises a future of collaborative success and industry-leading advancements.