Date: 01.09.2023

by Mateusz Mazur

Betway Becomes Official Global Betting Partner of Arsenal FC

Betway Becomes Official Global Betting Partner of Arsenal FC iGamingExpress

Super Group (SGHC) Limited, the parent company of Betway, a prominent online sports betting and gaming enterprise, has unveiled an exciting partnership with Arsenal FC.

In a multi-year agreement, Betway is now the Official Global Betting Partner of Arsenal’s men’s team, further expanding its football portfolio alongside existing deals in the English Premier League with West Ham and Brighton.

Global Sporting Influence

Betway’s extensive sporting influence extends far beyond football, encompassing sponsorships in sports such as the NBA, NHL, tennis, cricket, and horse racing. This diversified portfolio reflects Betway’s commitment to enhancing the sports experience for fans worldwide.

The partnership aims to elevate the supporter experience by delivering global activations and exclusive content across various social media platforms. Arsenal fans can anticipate exciting content and engagement opportunities in the coming seasons.

Prominent Brand Visibility

Betway’s branding will grace advertising boards at the iconic Emirates Stadium, which boasts a capacity of 60,000 spectators. The visibility of Betway’s branding during domestic matches in the Premier League, FA Cup, and Carabao Cup will resonate with Arsenal supporters across the globe.

Betway Becomes Official Global Betting Partner of Arsenal FC, expressed his enthusiasm for the partnership, stating “Having built one of the most exciting and enviable global sport sponsorship portfolios of any industry, I am absolutely thrilled to announce our new partnership as Official Global Betting Partner of English Premier League side, Arsenal. We’re excited to work together to deliver great content and experiences for Arsenal’s huge global supporter base and Betway will also be working with the club to ensure the partnership follows industry marketing protocols and important responsible gambling practices.”

Betway Becomes Official Global Betting Partner of Arsenal FC, welcomed Betway as the Official Global Betting Partner, stating “We are pleased to announce Betway as our Official Global Betting Partner. It is the latest of a number of global brands to join our family of partners in recent weeks, a further sign of our commercial strength as a club. We are excited to work with Betway to bring more experiences for our supporters across the world and promote the importance of responsible gambling.”

Betway’s collaboration with Arsenal FC strengthens its position as a key player in sports sponsorship and fan engagement. The partnership promises to deliver exciting experiences for football enthusiasts and exemplifies the shared commitment of both organizations to responsible gambling practices. Arsenal fans can anticipate a dynamic and engaging partnership that enhances their connection with the club in the seasons to come.