BGaming Enters Lithuanian Market with Uniclub Partnership
BGaming has entered the Lithuanian market through a strategic partnership with Uniclub. This collaboration will see Uniclub integrating BGaming’s diverse portfolio, including popular titles like Dice Million, Merge Up, and Wild Chicago, into its extensive game lineup.
Strategic Expansion into Lithuania
BGaming has officially launched its offerings in Lithuania through a collaboration with Uniclub, a prominent casino and sports betting platform. This partnership marks a significant step in BGaming’s strategy to expand its footprint across regulated markets in Europe.
Diverse Portfolio Added to Uniclub
Under this new agreement, Uniclub will integrate BGaming’s extensive range of games, which includes popular titles such as Dice Million, Merge Up, and Wild Chicago, into its already robust selection of over 2,000 games. This move is expected to enhance Uniclub’s gaming portfolio.
Uniclub’s Market Presence
Uniclub has been a significant player in the Lithuanian market since opening its first slot machine hall in 2004.
The platform, operated by UAB Unigames, not only offers a diverse range of slots but also features live casino games and sports betting through its online site, Uniclub.it.
Additionally, UAB Unigames has been a sponsor of the Lithuanian basketball team BC Juventus, known as Uniclub Casino Juventus, since 2021.
Continued Success in Eastern Europe
The partnership with Uniclub is part of BGaming’s broader strategy to strengthen its presence in Eastern Europe.
Earlier this year, BGaming made its debut in Bulgaria and bolstered its market position in Serbia and Romania.
Leadership Statements
Olga Levshina, Chief Commercial Officer at BGaming, expressed enthusiasm about the new collaboration, stating: “We are thrilled to partner with Uniclub as we continue to expand across regulated European markets. The Uniclub brand is a prominent player in the Lithuanian entertainment space, with more than 20 years in the casino and sports betting arena.”
Martynas Matulevicius, CEO of Uniclub, shared similar sentiments: “We are delighted to add BGaming’s vibrant content to our platform. We strive to continue delivering the best possible gaming experience to our players and with the studio’s memorable titles, we are delivering on this promise.”
