BGaming Expands Reach with First Look Games Partnership
BGaming, online casino content provider, has elevated its marketing efforts through a new partnership with First Look Games. This collaboration allows BGaming to directly connect with affiliates, enhancing game promotion and brand visibility.
Understanding Player Preferences and Leveraging Affiliate Resources
BGaming prides itself on producing unique and engaging games by thoroughly understanding player preferences. This approach ensures that their offerings not only meet but often exceed player expectations, delivering superior gaming experiences.
As a First Look Games studio partner, BGaming now has access to a branded library where it can upload comprehensive information and assets for its portfolio of online slot games. This includes detailed game sheets, logos, images, videos, and demo links, allowing affiliates to offer free-to-play versions to their audiences. Age Checked handles player verification, ensuring compliance even in highly regulated markets.
Affiliates can conveniently download information and assets in bulk or individually to create content such as reviews and previews. BGaming also provides selected affiliates with early access to new game information and assets, enabling them to build anticipation and awareness prior to official launches.
Industry Expert Insights
Elliott Resnick, Head of Commercial at First Look Games, praised BGaming’s slot games for their visual appeal and engaging gameplay. He highlighted the studio’s understanding of publisher reach and the effective promotion of games through affiliate partnerships.
Kate Puteiko, Chief Marketing Officer at BGaming, expressed pride in their game portfolio and emphasized the importance of making these games known to a broader audience. The partnership with First Look Games and its network of premium publishers is expected to significantly boost BGaming’s visibility and player engagement.
