BoyleSports Partners with Limerick Racecourse as Title Sponsor of Munster National

Title Sponsorship of The Munster National

Irish bookmaker BoyleSports has secured a sponsorship deal with Limerick Racecourse, making it the title sponsor of The Munster National through 2028. As part of the agreement, the historic October racing festival will now feature the newly branded BoyleSports Munster National, a key event in the Irish racing calendar.

Sharon McHugh, BoyleSports’ Head of PR & Sponsorship, emphasized the significance of this partnership: “We are delighted to partner with Limerick Racecourse and continue our commitment to supporting Irish racing. The Munster National is a tried and tested route for horses to the BoyleSports Irish Grand National in April, so it holds a significant place in the Irish racing calendar.”

Charity Sweepstake for Midwest Region

Alongside the sponsorship deal, the BoyleSports Munster National will feature a charity initiative led by JP and Noreen McManus and their family. The JP McManus Charity Sweepstake will provide local charities from the Midwest region an opportunity to receive up to €40,000 in donations.

Under this initiative, charities drawn in the sweepstake will be matched with horses competing in the BoyleSports Munster National, with the charity linked to the winning horse receiving €20,000. Second and third-place charities will receive €3,000 and €2,000, respectively, while all other participating charities will receive €1,000.

JP McManus expressed his enthusiasm for the initiative: “I am delighted that we have this opportunity through the sweepstake to support the very many charity and community organizations who do so much in our community here in the Midwest. I am very grateful to BoyleSports and Limerick Racecourse who have agreed to the sweepstake taking place in conjunction with the BoyleSports JT McNamara Munster National.”

Continued Support of Irish Racing

BoyleSports is already a major supporter of Irish racing, sponsoring the Irish Grand National and various race meetings across the country. This latest partnership reaffirms its position as a key stakeholder in the sport.

Michael Lynch, CEO of Limerick Racecourse, noted the significance of this partnership, stating, “The course is extremely happy to be partnering with a brand that is committed to championing Irish racing and helping us build on the success that Limerick Races has enjoyed to date.”

Looking ahead to the October festival, Lynch added, “We are planning many other elements and entertainment to ensure each day of the weekend is a proper day out for attendees. We are also delighted that JP McManus proposed the charity sweepstake to us, and we are sure it will heighten excitement both in advance and on Sunday, 20 October, the date of the Munster National race itself.”