18.03.2024

by Kajetan Sawicz

cDev and Stats Perform Amplify Betting Innovation with Expanded Opta Data Partnership

Manchester-based Checkd Dev, a key player in sports betting technology and part of the award-winning Checkd Group, has announced a significant expansion of its partnership with Stats Perform, the owner of Opta data.

This enhanced collaboration heralds a new era for sportsbooks, offering an interactive betting tool, Smart Acca, powered by Opta’s comprehensive sports data for football and US sports markets.

Elevating Betting Experiences with Smart Acca

The newly extended multi-year agreement enables licensed operators to integrate the Smart Acca tool into their online and mobile platforms, enriching the betting experience with detailed, Opta-driven team and player statistics. Initially developed for the Betting Hub app, Smart Acca facilitates an intuitive and informed betting process for users, allowing them to seamlessly compile accumulators – a betting format growing in popularity due to its potential for high returns.

Smart Acca stands out for its ability to convert user interest into actual bet placements. Data insights reveal that users of Smart Acca are inclined to add more selections to their accumulators, enhancing profit margins for operators. This API is already enhancing pre-match betting research in leading UK sportsbooks like Sky Bet, William Hill, and Paddy Power by keeping bettors engaged with in-depth football market analysis.

Checkd Dev’s Continued Innovation

This partnership renewal comes on the heels of Checkd Dev’s recent successes, including the launch of the Boxing News app and the North America-targeted FlashPicks app. Both platforms leverage Opta’s historical data, underscoring Checkd Dev’s commitment to leveraging quality data to enhance the sports betting ecosystem.

Andrew Grimshaw, Commercial Director at Checkd Dev, emphasized the significance of this partnership, highlighting the trusted nature of Opta data and its role in enriching the betting experience. Smart Acca’s streamlined process allows bettors to quickly and efficiently place multi-game and same-game accumulators, offering a competitive edge to any sportsbook.

Nick Cockerill, VP of Betting Products at Stats Perform, praised the Smart Acca technology for simplifying accumulator betting and enriching the user experience. The utilization of Opta data in creating these “magic experiences” demonstrates the innovative ways in which sports data can bridge the gap between fans, bettors, and the games they love.

Our Comment on the Development

The expanded partnership between Checkd Dev and Stats Perform, particularly through the integration of Smart Acca, represents a significant step forward in the evolution of sports betting technology. By harnessing the power of detailed sports data, this collaboration not only enhances the betting experience but also drives higher engagement and conversion rates for operators. As the sports betting landscape continues to evolve, innovations like Smart Acca play a pivotal role in shaping a more informed and engaging betting environment, setting new standards for the industry.

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